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"Idea Factory" - the heart of the Apple campus in California - not just a design studio, in which employees ride around on skateboards, had pitched around models and prototypes, but also a place of work, perhaps the most famous designer in the world. New interesting details about the work of the top-secret organization that became known from the book Jony Ive: The Genius Behind Apple's Greatest Products,has shared edition of The Guardian.
It is here, in the design studio, Sir Jonathan (or Jony) Ive just collects his team of professionals at the large wooden two weeks table, similar to those that are branded Apple stores to brainstorm, always starting with freshly excellent coffee.
Perhaps it is in the course of the three-hour meeting, the 46-year-old Englishman, born in Chingford on the outskirts of London, was able to turn the US Apple is one of the most expensive companies in the world.
Since Ive likes to work to loud music in techno style, the studio has an elaborate speaker system, but inside his private office are only a table, a lamp and a chair classic Supporto 1976.
A rare opportunity to learn more about the work process within the Apple came with the release of the unofficial biography of Johnny Quince, writing Linder Kani. But lift the veil of secrecy, created by Steve Jobs and again proved their commercial profitability, it was not so easy. The author received from John Quince polite refusal to cooperate, however, he was able to ask many of his former colleagues, to learn many interesting facts "first hand".
The painting is composed in such a way that it becomes clear - the famous Apple's perfectionism, Ive made an even greater contribution than Steve Jobs himself, though the two were very close friends. At the funeral of Steve Jobs in 2011, Ive described it as his "best and most loyal friend", a man who trusted him with their wildest ideas. Johnny even said:
Sometimes they were really awful, but sometimes - from their breath away, and we sat in a room together, both unable to utter a word
At the same time, Ive been afraid to express their dissatisfaction with Jobs that he often appropriated his ideas. One day, he warned Jobs that his positioning itself as a "generator of ideas" of the company, may make it vulnerable.
Stories about Jobs abound in descriptions of his rudeness, but Kani describes Quince quite differently:
Very polite, very calm, no swearing and shouting, open and easy going on contact, amazingly attentive and kind. He is always ready to stand up for your team, if something goes wrong - he would rather take the blame
The son of a goldsmith and teacher Mike Quince, has made a great contribution to the training of design and technology in UK schools, thanks to his sense of style house has got a $ 17 million in one of the most prestigious neighborhoods of San Francisco, a fortune of $ 130 million and a collection of racing cars. On one of them, Aston Martin DB9, he was in a serious car accident, after which Apple seriously raised his salary. "They realized how much it meant to them" - says Kani.
Those who have studied and worked with Ayvom always isolated and encouraged his talent manifested itself even with early years, but the most important role in his interest in industrial design, of course, played a close friendship with father. Kani says that Mike was not a strict father. "He's only helping his son to develop his talent. Design, in some way, was their family business and they both loved the creativity and could spend hours talking about it "
Kani not underestimate the talent Quince, but believes that his career might have turned out very differently if he was in another place:
In the world there are many potential "Johnny Quince", but the company did not provide them with such opportunities which exist in Apple and do not make a design studio to its central research laboratory
Jobs loved the design as well as his father loved Quince, so their (Jobs and quince) combined this obsession. They turned the mountains to create the perfect iPod and were ready to spend many years at work on a perfect result - they really loved their job
Kani compares a staff of 16 designers at Apple with a thousand, who works at Samsung:
I have a Samsung designers around the world who create everything - from TVs to refrigerators. But they all work in isolation, have to adjust to production on schedule - all this hinders work and most of the ideas simply thrown in the basket
Quince to recruit Robert Brunner, founder of the Apple design department. Ive caught his attention for its ambitious mobile phone prototype. "What surprised Brunner, is the fact that Ive not only think about how it would work unit, but how to make it to production ", - says Kani:" Typically, students do not think a few steps forward"
However, 21 years his work has not been without mistakes and disappointments.
His first project was the second generation of the Newton tablet, which is not very successful. Kani blames the then imperfect technology and what was then the Apple in the first place were the engineers.
Everything changed with the returnedNiemi Jobs in 1996. Linder Kani writes:
Apple has been completely dominated by engineers while Jobs did not return. At that time, Ive been working for 5 years and was going to retire, because he could no longer tolerate the differences with the engineers. [...] When he returned, Jobs became his patron, and they actually turned everything in favor of the designer creates iMac
Quince has a team working on a prototype MP3-players long before the return of Jobs, but these projects remained behind closed doors until the market became available hard disk of sufficiently small size that can be used in portable iPods.
"Designers spend most of their time in the factories, deciding how the product or Noah will be made. And the majority of design breakthroughs were at the same time, and breakthroughs in the industry "- asserts Kani, confident that the company will soon implement another dream Jobs - robotised plants USA.
Cani believes that such an idea could well be lurking in the depths of the design department to the time when technologies are ripe for its implementation.
I do know that they have televisions, portable devices for car technology. All of this is stored in their lab and waiting for the right moment to see the light
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