In anticipation of the release of the first Macintosh Apple the company was trying to warm up his interest in the new product. The computer magazines constantly published articles and interviews regarding the Mac release, staff participated in the press rounds, has deployed an advertising campaign on TV. Steve Jobs was so encouraged by this project, which missed an opportunity to share your views with everyone, including with celebrities. From this story, you will learn how Jobs and his team were able to hold a demonstration for Mac Mick Jagger, and what came of it.
The last couple of weeks before the presentation Macintosh 24 January were very restless. The software has not yet been completed, and we were not sure that we have enough time for its completion. Meanwhile, PR unit Apple is working to its fullest: in the press constantly there were articles and interviews on the eve of release of the first Mac.
The deadline for delivery of the software was the morning on January 16, when the computer will be assembled at the factory for a week before the presentation. When I came to work on January 13 it is guessed that, together with the whole team will be working seven days a week and almost without interruption. Steve Jobs, Mike Murray and Bob Belleville were press tour in New York, so we can work relatively quietly to eliminate all errors before Monday.
Coming to work later than usual, after the quality of sleep before the final jerk, I'm the last to expect surprises. However, much to my surprise, I found a note on the table transmitted by the Secretary of Steve Jobs. It said that we have an opportunity to make a personal presentation for Mac features Mick Jagger. It was known that he will be tomorrow at Carlyle Hotel in New York City.
Wow! A chance to meet Mick Jagger may only occur once in a lifetime! But despite this, we still had three days to complete the work. Flight to New York could knock me out of the rut of working for 30 hours. Besides, I can not stand the flights, so my productivity drops sharply. I asked Steve secretary to inform him that I could not carry out this mandate. But I was damn curious about Mika reaction.
I asked Bill Atkinson, when he returned to the East Coast on Sunday afternoon. Later on, I got more information from Steve and Mike Murray. Apparently, Jobs met with Andy Warhol at a party on Thursday night. Andy liked the idea of ​​Macintosh. He offered to show the computer Mick Jagger. The meeting was scheduled on Saturday afternoon.
Arriving at the appointed place, Steve Jobs, Mike Murray and Bill Atkinson knocked on the door, but just did not get any response. Only a few minutes later the door opened a house for two healthy boys with serious faces, which turned out to be his bodyguards.
Apple team performed on the second floor and was asked to wait Mika elegantly furnished room. Bill set up a Mac and launched MacPaint. At this point, in walked Mick Jagger, wearing a white T-shirt and blue jeans.
He was polite, but did not seem to hear anything about Apple Computer and Steve Jobs. Steve tried to strike up a conversation, but it turned out he is really bad. He even suggested that Mick was under the influence of drugs, because he was not able to make a coherent sentence. His speech was very strange. After a few minutes it became clear that Mick did not feel absolutely no interest in Apple and the Macintosh. A period of awkward silence.
Fortunately, a twelve-year daughter of Mick's eyes lit up at the sight of MacPaint. Bill began to teach it, and pretty soon she could run the program independently. Despite the fact that Mick went to sleep in another room, Apple employees have remained with his daughter and boasted Macintosh capabilities and answered questions for half an hour more. In the end, they had to leave her computer, so she could not leave him.
via Folklore.org