[Personal opinion] Why Apple is no longer living up to expectations?

Every year, fans of the product kupertinovtsy increasingly complain that the once revolutionary the company led by Steve Jobs rolls farther down the sloping, not surprising with new products and findings. After each presentation of the new iPhone in the comments to news, reviews and videos, you can deduct bored phrase "Apple is not a cake." The majority opinion simply track: without Jobs' company could not find the right one, the right vector of development. With his departure, and the magic has evaporated. But is it really? Let us think a little.

I know that our readers have a lot of people who are adequately perceive the "Apple's new", therefore, for them, this text can be confusing, and the only comment that pops in your head after reading - "Thank you, CEP! ". But there is a part, and an audience that is still convinced that the decline of Apple is already close. Perhaps it is they will be interested in this material.

So why with each new presentation we became less surprising products "Yabloko"? Whether road is Tim Cook correct?

Correct. Cook worked in Cupertino already long enough and made for Apple's a lot to take in and suddenly burying all their achievements. Perhaps his decision is not so radical (although many believe the contrary, looking at the iPhone 6 Plus), but the changes are, and they should be.

However, looking at the latest broadcast or reading news presentation products, we will not sit with his eyes bulging and mouth open, looking at the new smartphone with a bitten apple. Why is this happening? It took inspiration from the designers or engineers are treading water, unable to implement the ideas first? Quite simply, our main enemy to you - this is the Internet. It is thanks to him we learn about all the updates much sooner than they will present a wide audience. In some ways, of course, blame and news resources (yes, MakRadar, for example, is no exception), which cover all the company's leak.

Walk into any social network, and there, in abundance, then sypyatsya news that some company started to produce New window large for the iPhone, the other - the housing for the new MacBook, while others have merged in the new screenshots of the future version of the network iOS. Of course, we like art admirers from Apple, interested in everything to do with the news, the more unannounced officially. Man in general being very curious, and therefore collects a variety of information from all sources came to hand. And the closer the release of a device - the more data emerges. As a result, when viewing the conference, where he was announcing, we are no longer surprised by any appearance of any new opportunities. Therefore, it begins to seem that there is nothing new in Apple has come up with are not able to. "All that we know and have seen for a long time! Show me something new already! "- comments are printed below each announcement. But you are wrong, and so you show the new. Only officially, as it should be. Who knew that you shake on every news and rumors like Gollum on the One Ring? For those who have not read about the leak, the presentation is a lot more interesting.

The second important point - a preconceived opinion about the product.

Often, after there is a new leak in the network, many authors (and even entire edition) begin to convey to the reader not Only the very essence of lined material (it was reported that something - a fact), but also his personal opinion regarding its external species. This is very clearly seen in the many resources on the news about the "increased" iPhone 6. Together with unconfirmed information "reminded" the reader that the ideal size of the smartphone - 4.5 ", iOS 6 - best new releases of the OS, and without Steve things go awry, and the company has betrayed all of its values ​​and is led by market.

At the expense of the author's opinion, the reader head creep doubt that Apple is going the right way. The commentary starts cursing because of new renderings, rumors, leaks... but in fact has not yet announced anything. As a result, after the presentation of the people: a) upset; b) sure that everything shown - stupidity.
Author's opinion - it is always good, whether it's a game, application, or new product. But only if the author can express his already once tried / tested application / technique. Of course it is possible, lead reasoning about these or other advantages and disadvantages of products to their announcements, but not to issue them as the ultimate truth. Reader, you must form your own opinion, but not to agree with the author! Unfortunately, it happens not so often.

What we get as a result?

Internet leak demolish all the magic. About products we know well in advance of the announcement, so the presentations have nothing surprised.
We have an opinion on the still unreleased devices. And often - negative, because the imposition of a positive will not attract attention.

What to do?

Firstly, if you really want something to be surprised, then try not to read the details about the new rumors. Yes, it is hard when most of the widely read sources "tumbled" new unconfirmed information, but to protect themselves from at least some of this information is possible.
Secondly, of course, think with your head. If the author of the article believes that "Apple is not a cake," it does not mean that the way it really is, no matter how high his authority (enough to remember Eldar Murtazin and his endless nesbyvayuschiesya forecasts).

Perhaps it's not Apple, which has ceased to surprise, and in people who have ceased to be surprised? Remember when you were young, how happy salute to the New Year and that you can not sleep until the morning. And now? I watched TV and went to bed for about three hours. The magic was gone not to Apple, she disappeared inside us ...