Holy War Apple: the 30-year history of the competition trolling "apple" of the company

On Monday evening we enjoyed the view at WWDC Tim Cook controlled with Craig Federighi in the title role. In addition to providing a great product - iOS 8, OS X 10.10 and new tools for developersTim Cook weighed more "kicks" in the direction of Android and Windows systems. But it must be confessed, the company Apple «trolls" of its competitors has for as long as 30 years!

2014: Android - «misunderstanding" and "terribly toxic pile of vulnerabilities"

After Tim Cook announced a figure of 51%, symbolizing the number of people who clicked on Mavericks since system release, Apple raised the issue of the latest operating system Windows. After that, after displaying the chart with 14% of users who have installed Windows 8 itself.

But they were only flowers when compared with the fact that the then head of Apple expressed about Android. He announced that in the past year, 130 million users have acquired his first iPhone, and hinted that much of it went to iOS it with Android. "They mistakenly bought an Android phone, and then searched for a better user experience and a better life." And then, Cook began to talk about iPhone security, comparing it with Android devices, and cited as an example words Adrian Kingsley from ZDNet: «The fragmentation of Android device turns into a heap of toxic hell Vulnerability. "

2012: The phone must "be placed in your hand"

During the presentation of the iPhone 5 Phil Schiller did not mention Samsung. However, answering a question about why the smartphone has become longer, but not wider, Apple's vice president said, "Because of your hand. It shall be placed in it. Therefore, we have designed it so the iPhone 5 ". The name of Samsung is not sounded, but easy osadochek Koreans still remained.

2010: Google - hypocrites

In October 2010, during a conference call, Steve Jobs did not fail once again to "pay a compliment" in the direction of the growing Android ecosystem. He named the company the Google "hypocritical" because she called his shop "open", and the App Store - «closed». Jobs said that device manufacturers Android system applied over their own shell, and also app stores run by third parties. "It's a mess for both users and developers alike. We believe that an integrated system will always have an advantage in comparison with the fragmentary. "

During the same conversation, Jobs called the competing tablets Android «dead already from the start", as compared with the iPad, they will not survive. And also mocked 7-inch tablet, as "this size is not sufficient to create good applications for the tablet." But despite that, two years later, Apple released the iPad mini.

2010: Bloomberg wrote "nonsense"

During a conference on antennageyt iPhone 4Jobs attacked than their competitors, and on journalists, swollen scandal. "It's human nature, when you see someone successful, you want to destroy it."

Bloomberg publications report that Jobs previously warned about the problem, Steve called "nonsense." And when he cited the example of the other report, Jobs said, "Go talk to the [New York] Times, because you guys are a lot of communicating with each other. It is they who have inflated this topic »He even mocked shareholders:." Investors bought shares, which fell $ 5, I do not apologize. "

2007: Mac to Jim Allchin

In 2007, when she was presented OS X Leopard, Jobs had fun, quoting Jim Allchin, former co-president of Microsoft's platforms and services. He once said he would have liked to have bought the Mac, if it did not work at Microsoft. "He will soon retire, so I told the staff shop in Seattle, to watch him," - Steve joked.

2006: The Fat Elvis

In 2006, during the WWDC, Bertrand Serlet compared to OS X just released Windows Vista, and insisted that Windows company brazenly stole many ideas from Apple, especially Spotlight. "If you can not invent something, you can only copy. But it will always be worse than the original. " After that, the screen appeared a "fat Elvis." Jobs continued his thought: "Our friends spent $ 5 million on research, but only managed to copy Google and Apple».

2006-2009: I - Mac, and I - PC

Within three years, Apple has released a video with comic fights Justin Long and John Hodzhmana as Mac and PC. Rollers «I'm a Mac» enjoyed great popularity thanks to the excellent comic talent of the two actors. All sketches PC appeared as a backward and tasteless computer. We present to your attention one of these rollers on the «PC and the new Japanese camera".

2004: The "Redmond, start copying"

During a conference on OS X 10.4 Tiger, Apple posted a few sarcastic posters addressed to Microsoft. Foremost among them was: "Redmond, start to copy." For those who do not know, Redmond - a city located in the state of Washington, he is the Microsoft home. In addition to the poster, banners were hung out the following: "That should liven Redmond" and "Redmond, we have a problem."

1998: The slow Pentium II

Now Apple and Intel are cooperating well, but in 1998 kupertinovtsy held anti-pentiumovskuyu campaign. They presented a photo that adorned garden snail, to the sink which was fixed Pentium II chip. The picture is explained in the following words: "Many people think that Pentium II - the fastest processor in the world. Not really. " The implication was that the processors that are in the Macintosh G3 twice as fast.

1997: Microsoft and the federal government - shortstop

During WWDC 1997, when Steve first joined the Apple, he began to preach a less aggressive policy in relation to its main competitor. "Holy war with Microsoft - it is not what it should deal with Apple». In addition, he said that does not expect that the Fed will launch an investigation against the company, as the government - a monopolist, and with Microsoft they are real friends.

1995: Microsoft has no taste

Jobs' long interview recorded 1995, Appeared before the general public only recently, in 2011. And in it, Steve responds quite dramatically on Microsoft products: "They have absolutely no taste. I mean, they do not come up with original ideas and bring culture into their devices. They simply create a third-rate products. "

In 1984: Brainless users

And, of course, remember the famous movie Apple «1984", created based on George Orwell's dystopia. There appear faceless IBM users, which should change the appearance of completely new Macintosh.