Black turtleneck Steve Jobs has made it one of the most recognizable people in the world. But the founder of Apple and could not wear them, though at the time the company's employees agreed to a uniform as nylon jackets, Jobs proposed. Today the choice of Steve Jobs-style clothing seems to many prophetic. Renowned designer Ralph Rucci called Levi's jeans and a black turtleneck 501 one of the most original items of clothing in contemporary fashion. After of death Steve sales divers similar style have increased many times over.
However, before becoming a cult figure, which parodied on Saturday Night Live, as well as in television and commercials, Jobs was considered eccentric even within your own company. Here is the translation of a small fragment of the expected shortly book Walter Isaacson, Steve Jobs of consecrated life:
During a trip to Japan in the early 1980s, Jobs asked Sony chairman Akio Morita why all employees at the company's factories wore uniforms. Akio said that after the war, people just did not have enough clothes, and companies like Sony had to give the workers clothes for everyday wear. Over time, each company has developed its own version of the working clothes, and it was one of the attributes of corporate culture that would bind people. Jobs decided that such an approach will help to rally employees in his company.
Sony asked the famous designer Issey Miyake to create the uniforms for them. Uniform represented a jacket of high-strength nylon with detachable sleeves. Steve turned to the same designer with a request to create a uniform for his company, and then presented a few samples of their employees. Referring to the fact that it would be great if everyone in the company wore a uniform, in response, he received a lot of negative reviews about your idea.
Jobs and Miyake became good friends. Steve regularly visited him and asked him to create for themselves a kind of uniform for casual comfortable fit. In addition, this form could be of a certain person's unique style. Jobs asked Miyake to produce for him some of the favorite models of black turtlenecks, and the designer has made hundreds of divers for him. When Steve was showing his wardrobe with clothes, scored by black turtleneck, he said: "This is what I'm wearing. That was enough for me for a lifetime. "
[via Gawker; Photos from the site lookatme.ru]