Apple now much proliferation of computers, than 30 years ago. Macintosh have come a long evolutionary path, make your computer is really massive. Advertisement first Mac was not at all similar to the modern, because then Apple had to tell potential customers not only about the benefits of the new computers, but also on such basic things as the desktop or working with mouse. That's how it was.
In December 1983 in several popular publications, including Time The, published an extensive article about advertising Macintosh. Moreover, extensive in the literal sense: it took as much as 18 pages. A few months later, in the fall of 1984, Apple sets new record buying by its advertisements entire special issue of Newsweek. And this, for a moment, 39 pages!
Due to the enormous collection of vintage MacMothership we can see how the ads look first Macintosh. Here are four pages of the same one of the original 18-page advertisement, published in December of 1983.
Apple had already understood the importance of memorable names of their products. That even a few paragraphs on the first page was dedicated.
When engineers have completed work, they showed us a personal computer, which was so good I could almost shake hands with you.
He was so easy to use that with him would understand either.
It did not call QZ190 and Zipchip 5000.
It was called the Macintosh.
Now we want to present it to you.
Next Apple introduces us to the work of the mouse. Despite the fact that the crane was invented in the early 1960s, the mass distribution he received only Macintosh output.
Much attention is paid to the company "under-bonnet" stuffing Mac. All the key elements are described to melchayshihpodrobnostey. It is noteworthy that a similar effect translucent body later Apple uses in the advertising campaign of the first iMac.
And finally, a page dedicated to the benefits of Macintosh graphical user interface in comparison with PC from IBM. It shows the work with files, tables, graphs, and terminal emulation. Apple has not forgotten potrollit the IBM, showing a blank screen on the third pair of pictures showing work with graphs.
The original Macintosh - a very significant product for Apple and all "apple" of the community. Since it involves a lot of stories and fun facts. If you are interested in this topic to learn more about it you can here.