7 situations in which the client is to say "no"

If you are an entrepreneur, author and creative commercial project or intend to become one, important decision that you have to do - choose your audience.

At the start, it is important to define the niche activities and criteria for potential customers - to whom you refer, for whom provide their services and products are the ones you want to see in your list.

Through practice in the consulting industry, I realized that the customers have to choose deliberately, for the sake of their own good. Think carefully not only about those who I intend to offer their services, but also about those who can not be my client, subscriber to whom I am ready to give up, not to be tempted by their personal qualities, insistent requests and willingness to generously bestow.

Yes, you understood correctly - not all customers have to say "yes". Disrupting conventional business commandment, saying that the customer is not always right and not every customer is yours. If you choose the easiest way - not to filter clients, only to be paid and I assure you that very soon you will feel, and then realize what a heavy burden on themselves saddled.

There are different situations in which you must say "no".

1. The customer urgently needs a guarantee and shifts all the responsibility on you

You have to be honest - a 100-percent guarantee can not give one.

Even if you're a popular singer with a professional support team, it does not mean that it is your song from the new album will be a hit №1. Even high-level experts can not know everything and can make mistakes. And that's fine. Even for his favorite child, you can not pass his life and protect against errors.

2. The client wants what does not match your abilities, skills and values

If a customer requires you to magic strategy with a guarantee that it will bring him millions of revenue in the near future, and you understand that this is unrealistic, then tell him right away, "no."

If you conduct a blog on the topic of copywriting, to pursue a course of writing, work editor the publisher, it does not mean that you have to write every word of your future best-selling customer. Firstly, it is not included in your direct responsibilities, and secondly, this is not your goal.

If someone expects that during the night of Cinderella turns into a prom queen, and comes with such a request - Just tell me that you - not a fairy godmother and Harry Potter and the fantastic - not your sphere activity.

3. The customer has already received assistance on a specific issue

If you work in the service sector, consult, you can safely say "no" man being treated for the same issue and have already received help from you. Do not tie customers to itself.

4. The client contacts from a third party

When asked to come and help her husband, wife, children, mother, father, friend, or lead them by the hand to resign and explain that it is incorrect. You can work only with those who are drawn himself, on his own initiative.

5. The client does not comply with ethics, does not respect personal space and rights

Never adjust. As soon as you feel the energy, we caught the mood of the customer - positive or negative - trust your senses. No need to say "yes" when the heart dictates "no." If people bore you I appeal to you, create physical, emotional and psychological discomfort - learn to refuse.

Once a persistent lady sought my location and wanted to get my support, at any time and for any reason. It all began with flattery, turning into endless complaints. I patiently put up, and later, when he refused to help, in my address claims fell completely inadequate and a place in social networks.

any prerequisites were that the way it will happen? Of course. But his inexperience I honestly tried to help everyone without exception and often do it for free.

After I began to wonder - if a client I need if I want to, that such people would come to my programs, workshops, and their negative energy poisoned the entire group? Of course not.

Remember that when you choose a desperate, energetic, panic or crushing your pity or sympathy for the customer, your interaction was as tense and flawed.

6. Client robs you of privacy and free time

All additional work must be paid. But think carefully, whether is always at 100% to get involved in the work.

Additional load will necessarily affect your health, Relationships with loved ones. No money, gifts, flattering words in your address will not be able to compensate for this.

7. The client can not pay for your services or goods

In business, everything is based on the use and benefits. Both want only this. Therefore, there is no place for digression.

If a person can not or will not pay, she begins to trade, barter offer, trying to make you sympathy or guilt, puts you in an awkward position - without any doubts and regrets deny immediately.

What do you give it?

Firstly, you will have free time - the biggest luxury. You can save personal energy, health and money.

Secondly, you will be able to focus on the customer, your needs, you can help is real. So you will ensure yourself a treat and the desired income.

How to refuse

Now write:

1. What qualities should have your client, customer, subscriber, fan. Come you to each other? What?

2. What qualities have undesirable customers? With whom you will not engage in any circumstances?

3. Think about and prepare their "refusal packet" in advance.

Make email, Make a copy and save. If necessary, you can simply enter in the Name it I appeal to you man and quickly send a reply.

His letter to start by thanking you for contacting, for their trust, and then notify the refusal. You can explain or not explain the reason - it is your right. At the end of cheer to handle, give a few recommendations on how it can help themselves independently through your free resources, or advise others to turn to professionals.

Do not be afraid to say "no", arguing that since you send potential customers into the hands of competitors. You do not need all customers, subscribers, fans. Need appropriate to your goals, values ​​and the real possibilities of customers. The only way you can be the most useful and successful.