10 tips for those who often writes email-requests

Seems to be about business letters I have already said everything that could be said. Every new post on this subject is perceived as a "captaincy"; however I now again, "pokapitanstvuyu" bit: 2 years in telecom companies, 2 years in a major media and blogging for several years in a start-up projects have shown, that 90% of startups and big business representatives even persistently trampled on the same rake, which are firmly attached to the email correspondence. Having received another letter from the same series, just three days ago, I sighed and sat down, a little knock on the keys - and received a list of 10 tips for those who wrote a letter requesting the recommendation area, the search for new employees, new money, and even writing articles about their (very often - really good) project. I hope that after reading all these tips at least one in three who avoid similar mistakes next time before sending the letter to check up, whether he crept drawback of this top ten.

1. Write competently.

It's so simple, but for some reason, check the elementary error text does not bother almost nobody. Come to 1-2 typos sometimes come across a monstrous construction of commas, put in the wrong place, and grammatical errors in the elementary words. Frankly, I find it hard to believe that a new promising project of such a perspective, if its leaders wrote to 10 errors in 5 sentences.

2. Do not try to call first. You can google - and find a phone, and other contact data in virtually any active participant in industry or start-up of the IT market. Question one: and whether or not you are so steep and odious project to take the call and the person on the personal mobile number? Probably not, you do not even have invented Facebook and hardly come close to creating something so, because of what they know about you all, and from the very first word. So always start with the letter, and not to call.

3. In a letter to introduce yourself, tell us about yourself and about the nature of your request. This must be done succinctly in the first three sentences. Typically, an eye run obliquely, if at the beginning you have not formulated the request are and why you are writing a general, the chances of response are sharply reduced.

4. If you are trying to recruit or looking for recommendations to attract new employees and partners for your startup, do not use words in a letter, which all have become boring and cause sarcastic smile (Exclusive, upscale, premium segment, which is unparalleled, innovative, universal - there is no number these words, behind which there is nothing but bragging rights, unless you are Google, Facebook, or at least Yandex).

5. If you want to introduce someone to your project and the interest of this man, the first half of the letter dedicate specifics: the site of your project name, a brief description, the current KPI. Attach a file or a presentation of your startup company, which also have specific numbers, prices, end.

6. In his signature, leave the maximum contact information. Ideally - full name, mobile phone, e-mail, Skype and personal page (if any).

7. Do not insist on a personal meeting in the first few letters. In general, such a love for the urgency and today to personally meet and discuss, I have not seen, probably, nor in any projects and start-ups, in addition to those that operate on Ukrainian and Russian markets. Having at hand Skype, email, mobile and FaceTime, Viber, Whatsapp and many other ways to contact and discuss all your questions, entrepreneurs still want to lose an hour or two on the way to the venue, and then another hour talking and sitting in a cafe or office center, then another hour on the back road. During these 3-4 hours you can spend 3 full conf call with three different companies, individuals or teams. Why do you write and ask for a personal meeting at a time when no one really knows if it will work something out potential cooperation?

8. If you offer in a letter-request area, immediately voiced her full condition: financial, organizational, operation, registration in the state, freelance, contract, mode of operation, the level of congestion - Narrow down immediately, to anything these games and 10 departures letters before moving on to the point case. Save time and myself, and to someone trying to lure to work.

9. Be prepared for rejection. Perhaps your startup is not so good as you think. Perhaps the level of your project does not allow him to get to the review in the trade press or themed blog. It is possible that people now have other projects and tasks that are important to him. Perhaps the person refuses to work with you, even without rational reasons and justification: it's okay, and nobody should be blamed for such a decision. Therefore, do not build high expectations when sending a request by e-mail.

10. Not to be confused with arrogance perseverance. Having read the books that startups need to persevere, some perceive this instruction literally and stubbornly ignore the advice number 1, 2, 7 and 9, which is why such people easier to include in the spam list, you try them a hint of their incorrectness behavior. Do not act the same way: take care of your business karma of dark spots.

I hope that these tips will be useful not only entrepreneurs, but also to all those who communicate frequently on business issues by e-mail. If you have your own recommendations, which were not in the list - share them in the comments, I will be happy to add them.