Where to start performance: 7 successful strategies

The article gives advice Price Darlene (Darlene Price) - the popular author books "Well said! Presentations and conversations that bear fruit »(Well Said! Presentations and conversations that get results).

1. Tell a fascinating story

The narrative - one of the most powerful and successful techniques. With the birth of the people like to listen to and learn from stories. Fairy-tale characters, the villains of the tales around campfires or theatrical characters captivate us with their dialogue, conflicts and destinies. With their help, we gain life experience, and draw parallels with their own lives that easily holds the attention of any person.

At best, it should be a personal history first hand, telling the audience why you are puzzled with the theme of the report. Although suitable story and about the other person, which the audience can identify. Alternatively, open the fable, fairy tale, wisdom or historical event. The idea is to make your entry long fascinated present and contained the key idea of ​​the subsequent report in 60-90 seconds.

What problems on speech, you (or someone else) have faced? How do you (or someone else) they overcome? Who or what helped or hurt you? What conclusions were drawn? That your audience needs to get and feel after reading a story?

2. Ask a rhetorical question

And what Russian does not like to drive fast?

Who are the judges?

Dreams, dreams, where is your sweetness?

Rhetorical questions help convince. If they are thought out and delivered to the correct form, the audience will follow the path that has conceived the speaker. With their help it is easy to persuade listeners to his point of view.

It is not always a question of should give a definite answer "yes" or "no." You can arouse people's curiosity and make them think about the answer, ask for something more "heavy."

3. Ozvuchte shocking statistics or header

Statistical data, A bold statement or catchy headline ideal convince the audience to heed your recommendations and follow them in the future. The main thing that they accurately reflect the purpose of your speech.

For example, the vice president of sales for health a leading American company successfully sells software to hospitals in a very vivid manner. He begins with a dry, but painfully caustic numbers: "Medical errors leading to patient's death, become the third leading cause of death after heart disease and cancer. It is about 400 thousand cases a year. It is much more than previously thought. We create a world without medical errors, and we need your help. "

4. Use quotation Vesco

Give the wise words of a famous person, whose name will add your voice attractiveness and social weight. But it is important to understand that the quote should be relevant: to have meaning and relevance for your particular audience.

Imagine that you are managing conflicts and persuade the group to reach agreement. Opening the talks, you could quote the words of Mark Twain, who once said: "If two people agree on everything, there is no need in any of them." The following proposal is to add a touch of unity: "Even though not all of us are equally see a way out of the problem, the efforts of each of us are extremely important in reaching an agreement."

5. Show a spectacular photo

A picture is worth a thousand words. And maybe more.

Use images instead of text, where possible. A photo brings aesthetic appeal and improves understanding, fills the audience's imagination and makes the report more memorable.

For example, the president of the company for the sale of electrical skillfully encouraged their managers to reduce costs. Instead of showing them mundane charts, graphs and tables, he opened the meeting by a rather strange question: "Why has sunk" Titanic "?". In unison sounded mention of a collision with an iceberg. Then the head of the company led to a common screen image of the iceberg: the tip of it was visible above the water, but far more often hidden under the surface. "The same thing is waiting and our company. Hidden costs - the same dangers in that and pull us to the bottom. " This visual metaphor inspired by managers, and their suggestions for economy eventually save millions of dollars.

6. Add creative

Themed props - a sure way to keep the audience's attention. Visual support will emphasize your message.

So, being an avid fan of tennis, head of a large insurance company began his speech with a spectacular strike racket. Thus he expressed his determination, "points won the competition", rallied the team and ultimately "won the Grand Slam."

Think about how you could use a wall clock, a colorful bag, a bunch of carrots, juggling balls and card manipulation, to captivate the audience, add humor and convey the main message of your posts.

7. Run a short video

Imagine you start speech to the production department with a video in which satisfied customers give a positive response to your product. Or you open the event to raise funds for endangered species of mini-film about the Amur leopard and its progeny.

Video is an emotional reaction. Unlike words and slides, Short adds drama and quickly conveys the essence of what is happening.

In the words of Walt Disney:

I would rather entertain and hope that they have learned something, than trained people and hoped that they would amuse themselves.