How to come up with 100 new ideas in 10 minutes
Work And Study / / December 25, 2019
Before you arrange a brainstorming session, ask participants to silently write down all their ideas on separate pieces. You will get unexpected results.
Brainstorm - a familiar and tested, but not the best way to quickly generate new ideas. Professor Kellogg School of Management at Northwestern University Lee Thompson (Leigh Thompson) explains how to get the team a lot of interesting proposals by the method of cross-basting.
What is a Cross-basting ideas and how it works
During a brainstorming session, participants should voice their thoughts to others, and during the basting ideas everyone writes their ideas on a separate sheet. Cross-basting ideas much more effectively brainstorm. Ideally, however, they need to combine, first held basting ideas and then brainstorm.
Ask participants to write down at least 10 ideas in 10 minutes. At the same time, you can record everything that comes to mind, despite the useful ideas and other value judgments.
For example, in basting ideas involved a group of 10 people. This means that after 10 minutes they put forward at least 100 proposals. Faced with 100 ideas, can be carried out and brainstorm.
Why is this technique for generating ideas better brainstorming
During lengthy discussions all participants at some point it becomes dull, But it would not say. And if the brainstorming involved someone from the management of the company, his ideas certainly get the majority support of subordinates.
In addition, during a brainstorming session to discuss the rarely get more than two or three ideas, as all are beginning to think about the first and dwell on it. The remaining proposals just hang in the air.
How to conduct a crisscross basting ideas with maximum impact
To get the most interesting ideas, tell the participants that the welcome is not only real, but obviously impracticable proposition. With this you can then combine boring ideas rather unexpected. This is how to find diamonds in a heap of stones: the more barren rock you will move, the more likely to find something worthwhile.
Ask participants to focus not on quality but on quantity of ideas. As a result, there will be many ideas, but rather show up standing among them.
If we ask the participants to write only good ideas, they are likely not risk suggest something unusual.
Another way to achieve greater diversity of ideas - to invite an outsider group. In this case, the participants will be more willing to put forward non-standard proposal.
It is also observed that there were people generate ideas faster and better than sitting.
How to configure the participants to nominate innovative ideas
One experiment was conducted. Just before you start to collect ideas, a group of participants were asked to talk about the biggest failure that happened to them during the last six months. The second group offered to share the biggest success in the past six months.
It turned out that those who recalled negative experiences, offered more interesting and diverse ideas than those who remembered the moment of his triumph.
Who will approach this technique
Do not think that basting ideas gives good results only in those groups where one party to the other more creative. So far, scientists have not found a gene responsible for creative thinking. Most likely, it simply does not exist.
This technique works best where to look for new ideas attracted people engaged in different areas of the company.
The main thing is that all the participants were professionals and loved his job.