7 types of posts to attract users in social networks

On average, we spend on social networks and a half hours a day. On Facebook leaves 35 minutes on YouTube - 40 minutes on Instagram - a quarter of an hour. In active users, these figures even higher.

Content is also missing with his head every minute there are more Instagram 35 000 photosAnd to Facebook - almost 300,000 posts. This information flow is not enough to make a post just exciting, inspiring or beneficial. The content of even very valuable, it is necessary to reinforce the form. To enable the user to see all the post and respond to it, important fresh supply.

These seven types of posts will help to attract users to stand out in a stream.

1. Polls in Instagram Stories

Easy and beautiful interactive always good. Ask the user a simple question with two possible answers to an interesting picture - and the chances of being seen rush up. But if you limit the interactivity of time, attention will be even greater. Polls in Instagram Stories ideally combine both principles: a simple interactive and brevity.

Collect Instagram-poll is no more difficult than any other position in the Stories: selects the appropriate sticker in order to vote, you add a question - is ready. A lot of text in the sticker options can not write, but it's good: extra details. If you really want to share more information, type the text in the graphic before it added.

The format of "live" stories that disappear in 24 hours - it's a double win. The users feel that they receive exclusive content, and so they feel special. And thanks to these channels authors posts define the most valuable core of its audience, because positions in Stories notice most attentive and active.

Important. Brevity of content gives it an added value, users find it more honest and real. Posts that disappear during the day, played on the user's fear to miss something important, therefore, seem to be more relevant and increase involvement.

2. Magazine in Instagram

If you use a gallery in Instagram only for product demonstrations or frames of a new advertising campaign, the audience will quickly become bored. Add to the gallery more than life. For example, turn a photo into a series of emotional story (in the format of "before and after"), a comic book or a full magazine.

Content can be collected with the help of subscribers for Instagram-magazine, and then put a link to them - it is also increase loyalty. Ask VK Twitter users, or share their methods of solving some problems, but the most interesting option to devote a couple of slides. You can proanonsirovat issue of the magazine pages and other social networks to launch a parallel discussion on the issue - so a wider audience.

Call in your magazine a certain personality that resonates with you and the subject of the publication, and asked to answer the best questions from the audience. Subscribers love to opinion leaders and attention.

Important. Subscribers are fewer trusted blatant advertising, but continue to appreciate the personalized content and engaging on a personal level. Warm relationship with a loyal and sociable consumers give new subscribers and customers. According to eMarketer45% of online shoppers make decisions under the influence of other people's comments and ratings.

3. animated posts

The picture gets more attention than the text, and the "live" image gives more involvement than the static visual. To make a good news video, you need a lot of work: to write catchy script inscriptions to consider concise and to master the skills of shooting and editing. With animated picture is more complicated: there can not do more, and without knowledge of a motion design.

GIFCA with a photo or short video, collected over three minutes using Giphy, continue to attract attention, but wow-effect is created rarely frankly become boring format. But looped animation picture will impress the users a lot more. But in order to collect such SIFCO, meme video or pairs of pictures with little stickers.

You can find an animation designer on Behance or Upwork, and you can experiment yourself by investing time and energy. If both options are not suitable, there is an alternative solution - to take the template. In the visual-line editor CrelloWhich actually replaces the regular graphic designer recently you can free to create animated images in a few minutes. If you add your text, change the font and place bets in a ready template, get a great catchy visual on the theme you want.

4. facebook Live

Facebook Live gives users a sense of presence and lets you influence the process by leaving comments in real time. In "Laivite" by definition excluded assembly so obtained in 100% honest content.

The worst thing you can do when you start Facebook Live - is to begin broadcasting with a bad internet, so first of all provide ourselves stable Wi-Fi or a direct cable connection. Make a speech plan if it does not broadcast any event, a personal webinar. Proanonsiruyte their broadcasting: tell potential audience when and what to wait for you. This will help to gather the interested audience.

Facebook recommends do live switching duration of at least 10 minutes to collect the widest possible audience. Broadcasting can last up to four hours at a time, so that will be enough for a short presentation and a lecture and concert.

During a live video behave most naturally. Call on behalf of those who join or leave a comment, wear and replace filters and masks, be unpredictable. The main thing - do not depart from the spirit and to share the really interesting aspect of his life, not a yawn. Amaze and entertain, but in a useful way.

For inspiration watch Facebook Live broadcasts of all over the world or watch that run top bloggers and brands.

Important. To view these posts users are willing to spend three times more time than pre-recorded.

5. short videos

Daily on Facebook video viewing 500 million users. Rollers and streaming accumulate greater user attention because it saves time.

Facebook Live Streams can be saved and so save videodnevnikov series. But streaming is difficult to make a concentrated information: the element of unpredictability that adds life to "live" in the saved version is usually a hindrance. Therefore it is better to mount the short and SuperDynamic videos lasting a minute or two, where nothing is superfluous.

Light one or more features of the product, show it in real life and explain how to use it. No need to collect all the wisdom of the world in one issue. Let the video with minimal timing will be dedicated to only one issue or one product.

Important. Customers who prefer to watch a video about the product, four times more than those who will read the text of it. 90% of users of the video helps to make a purchase decision.

6. flash mobs

Create a flash mob with multi-million dollar coverage in social networks artificially will not work - it requires a natural drive. If you are going to give a post-publicized exclusively marketing the gun, wait for the failure. That everything was as it should, you need a big occasion or a personal experience that will resonate with the tastes and feelings of users.

The widest coverage are important topics that are used to for some reason, did not say, for example, in the case of an advertising campaign #LikeAGirl (# kakdevchonka) about a strong girl who started Always.

General cultural themes are also sometimes shoots, here are some examples: #followmeto, #ShotoniPhone from Apple, #bookchallenge.

Find a topic that has the potential to inspire millions, create tenacious hashtag - if it picks up a few opinion leaders, you've done everything right. It is important not to be the owner: the hashtag will disperse, and your first post or tweet is likely to depart in the tenth plan. But he will certainly be among the stations with the highest number Sherov or write about you as the author of the media campaign, and it's always good.

Businesses are usually not so massively respond to the public acts of flash mobs, but surprisingly often support each other viral campaigns. In February 2017, large Russian brands are temporarily replaced by the cover "VKontakte" in the plain within the flash mob in support of the Savings Bank due to criticism of its cover in social networks.

According hashtag #iwill LinguaLeo spring of 2016 more than 30 major Russian companies have shared stories about what motivates them to do business, and the campaign received coverage 13 million users.

Flashmobs give users a reason to speak out and show yourself, people receive strong support and feel part of the whole, and it is very much appreciated. For brands, this is an opportunity to prove that they have their fingers on the pulse and are not indifferent to what is important to society.

7. battles

"I take the popcorn, sit down to read" - the best thing you can hear from your subscriber page. Especially if it is a reaction to the discussion in the comments you've been waiting. Truly resonant positions with the scandal in the discussion of qualitative and rap battles - a matter of chance, the main thing - to be alert and do not miss the occasion. The method of friendly skirmishes are museums, fast food restaurants, cathedrals and even countries.

For example, a fragment Twitter-Buttle The Science Museum and the Natural History Museum in London. The battle broke out when one user on Twitter wondered which of the two museums exhibits better.

Transfer:

- We have a robotic dinosaurs, pterodactyls and the most venomous creatures on Earth. And the volcanoes, earthquakes and fish vampire.
- What about amphibians and missiles "Polaris", as Khalil said ?!

Ideally, the conflict situation itself should occur, but it can and orchestrate. Agree with their competitors and begin to exchange barbs until enough stock sarcasm. If everything is done beautifully, follow the extremely topical skirmish will be thousands, or even hundreds of thousands of subscribers.