Why storytelling - the best kind of marketing
Work And Study / / December 25, 2019
Suppose you are a representative of the creative profession. The result of your work is to capture the viewer at first glance. Although this result speaks for itself, it does not give the audience a complete picture of your creativity. We often do not pay attention to another important aspect: the viewer is not only interesting work of the artist. He wants to learn more about who put this work his signature.
You can help viewers to look behind the scenes of your creativity by telling them about yourself, about the details of your craft, the difficulties that arise in the process. All this houses the popular concept of psychology and management - storytelling.
Storytelling - is a way of communication and a sense through storytelling.
Perhaps the use of storytelling to promote the work will not give you instant results, but it certainly will give you an advantage and differentiate themselves from competitors. You will be noticed and customers, and potential audience. The audience does not have sufficient knowledge to evaluate the work, but it will be interesting to your work if it is to know more about his process.
People do not care what you do, it is important, how and why you do it. Storytelling - a great form of marketing that is not perceived as marketing, but gives the corresponding effect.
A good story has a definite structure and content. In this article, you can find tips on how to talk about himself and his work so that the result of your efforts brought you success.
1. The basic rules of writing stories
On your website probably has a section "About Me". If so far it is not very informative, it's time to give it a new life. Any story consists of three parts: introduction, body and conclusion. The introduction should intrigue the reader and give some background information. The main part of developing the announced topic, it leads to the disclosure of the story of the key ideas. In conclusion, usually describes how the main character was able to achieve its goal. That your story was exciting, You need to dilute it with unexpected plot twists and memorable characters enter.
Think that describe your creative life, how to divide it into three parts.
At the beginning of the story you need to draw the reader's attention. Write a few lines about what special happens on your creative way that inspired you to choose it.
Maybe love for drawing was passed on to you from my mother, and that she took you to the first lessons. Perhaps someone doubt your abilities, and it became a stimulus for you. Or you have traveled, and creativity inspired you familiar with other cultures.
It is important to write interesting and capacious entry to all the following story could be built around it. The main body can reveal some details. In the final part of the story is worth mentioning your most significant achievements. Need examples? See how artists tell us about yourself Alexander Lukyanov and Noah Bradley (Noah Bradley).
2. Show people how you work
Usually artists do not like it when someone breaks the sacred process of their creation. But it is worth remembering that at the moment when the audience sees only the final result of your work, it is difficult to estimate how much effort you put into it.
So do not be shy. Slightly open the curtains and let people look into your shop via videos or photos and your comments. It's not as difficult as it seems. You can easily find a photographer who will make excellent pictures of your studio and engraved the main stage of the creative process.
To do this, outline the plan, which will reflect about what it is you want to tell the audience that you want to show her some photos for this you need to do (or what points to include in the video). Perhaps it will be pictures of your workplace, equipment, your shots at different stages of work.
Artist Igor Sakharov often puts video tutorial for creating different paintings. In one of the commercials, he showed the painting process itself. Watch him work is really exciting.
3. Tell us about the secrets of your work
You can share the secrets of your creativity, habits that serve as your personal sources of inspiration? It turns out that about daily rituals, Followed by creative people, it was written a book! Now it has been translated into several languages.
People interested in the habits of creative people because of them can benefit and apply this knowledge in solving the common everyday problems. Also, the audience like to learn about the obstacles that overcome the other people on the way.
Analyze how you create your work. Do you use any special techniques? You may have to combine work with other work, so you work at night. Or do you have some special place to work, where you have no distractions.
Use a little more detail. If you simply say that the draw when you inspiration comes, you are unlikely to be added fans. But if you describe how to come to the studio every morning at seven and running within a few hours tirelessly to make something good, the effect will delight you.
4. Use all possible channels of information
Currently, the storytelling is not limited to writing the usual story about itself and placing it on the site. You can easily replace a full story on the post in Instagram with a brief commentary. If you conduct a blog please use this wonderful opportunity to share with the audience the secrets and the results of your work. This is how the artist Qbic He exhibits his work in the style of street art and the process of their creation.
If you have not yet decided how to promote your work, you can try out different information channels and choose the most convenient and attractive for you. In addition, no one bothers you use different channels for different tasks. For example, you can upload photos reflecting the work process in Instagram, and write about their daily rituals in the blog.
So, storytelling - is a great way to communicate with the target audience. Tell about yourself, you will find the response and support of viewers and attracted the attention of customers.
It is worth noting that storytelling can be used not only to representatives of creative professions. This technique can be used in the promotion of various products. Therefore, in spite of the well-known truth, asserting that silence - gold, we encourage you to get out of the shell and tell the world about yourself!