The presentation of the Apple style: 6 tips on how to talk about your product

Work And Study / by admin / December 25, 2019

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Sergey Slutsky

Founder and creative director of the studio presentations "Metaforma».

How can you improve your performance and make it more memorable for the audience? It all begins with preparation - no outstanding presentation has not been collected on the knee. Examples from the world of professional presentations also help: not only can be charged inspiration, but also to take the best methods to adopt.

Steve Jobs is pleased the audience the best presentation in terms of storytelling. Take time to look iPhone 2007 presentation of the year.

Now speech at Apple events are reduced to the transfer of chips of new products - without the focus on the story and drama. But the general principles and standards laid Jobs continue to be respected.

We will not compare past September 12 speech Tim Cook and company presentations with Steve, and we want to help you benefit from this experience - here is a list of recommendations that will help in the preparation of a strong presentation.

1. Do not show the slides - tell stories

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Include efforts to work with the structure and presentation of the script, and then rehearse a few times - it will give you more than spending most of their time and effort to ensure that the slides look beautiful. Lay to work with a sense of, and preparations for the speech more than a couple of days.

If you start working with the presentation with that slide open the editor, its success is at risk. It does not matter, PowerPoint, or it Keynote- they both make you hostage to the rectangle, which limits your thoughts and kills the story.

2. Do not be afraid to clean slides

If the slide is only one word - this is normal. Just like the pictures without signatures or absence of icons in the presentation.

This approach is not only close to Apple. CEO Google Sundar Pichai says:

"History is best to talk with the help of pictures - so we avoid in Google, bullet points and slides overloaded with text."

3. This does not mean that the slides can be done at random

Take a closer look to this slide presentation with Lisa Jackson, vice president of Apple's environmental policy in the field of the environment, and you will see that shines through the text image with plants. In attention to detail lies a professional approach to presentations. Such things can not be evident, but remain in the subconscious of the audience.

4. Instead decorations slides invest in creating their own photo and video

High-quality, juicy the photo worth a thousand words. Any Google-pictures or the effluent such you will not find - so it makes sense to allocate a good budget for the creation of 3D- and fotokontenta for performances. He will work for you at the first time of presentation, and then on the company's website and in social media.

5. Do not tell that to better show

Instead of talking about how much fun to play in AR-games, play them directly from the stage. It helps to involve the audience - they will be able to present themselves in your place. Better yet, if you give them the opportunity to play himself.

Bring to the presentation of its prototype, let test the phone with the application - to turn words into an experience for the listener.

6. Learn to switch attention

You can show video, a demonstration - it helps the audience does not get bored and not be distracted by the phone. And do not be afraid to share the stage. In the speech Apple was interested to hear the President of Cardiologists Association, who commented on the ECG function new watch adding weight according to the previous presenter.

Do not forget about the slides, but always start with a story: Think about the main message and try to explain everything in three key points. To do this, start with his speech patterns, which is best prepared with paper, stickers, or whiteboard.

And remember: If your company is not Apple, no one will listen to for so long about all of your chips. With the advent of smartphones, people learned more quickly switch to your business, so be concise.