An effective strategy for those who want to become a successful professional

It would seem that the project was completed successfully, you can enjoy life and to count the profit. But too early to relax. The best marketing strategy in this case - to take on a new project. If you are a writer, start a new book. If an actor - look for a new role. If the entrepreneur - open new company.

Would "The Godfather" as successful if it were not a trilogy, and one part? Would "The Hobbit" is so popular without the "Lord of the Rings"? Marketers have long understood the importance of such a strategy. No wonder, for example, four best-selling book by Nassim Taleb - "fooled by randomness», «Black Swan"" On the secrets of stability ","Antihrupkost"- positioned as tetralogy, although they are not related.

To create something lasting, you need to spend time. But do not just sit and wait. Need to move on and create something new.

The researchers examined a phenomenon in music. It turnedInformation Spillovers in the Market for Recorded Music.With the release of each new album from the artist grow sales of the previous record. This is due to the new information. Consumers will know the artist and buy it the old records.

This phenomenon is not limited to art. Apple do not stop to promote the iPhone and iPod after their first appearance. Almost every year they release improved versions of these products. And each time the anticipation of buyers and hype in the media only grow. Each new product is linked to the previous ones, to engage more users more. It was part of the business strategy of Steve Jobs.

If you did something and it turned out very well, do not stop there - go and do something else. Just determine what further.

Steve Jobs

Woody Allen also shares this view. For several decades, he almost every year takes on the film. He is trying to achieve quality by the amount. "If you shoot lots and lots of movies, sometimes it turns out one outstanding" - shared director.

With each new attempt, you hone your skills and increase your chances to create something lasting and beautiful. The main thing - to create, build and build again.

This does not mean you have to agree to all in a row in the hope that at least something to shoot. That is the mistake many make publishers and labels. Instead of this:

• Be picky.
• Focus on the long term.
• Be open to everything new, but carefully choose what to accept.
• Give preference to ideas that have a chance to become eternal.

You may not designer, if you draw something in Photoshop. Not everyone who has published a book, it becomes writer. It's just a man who published a book.

To become a real writer, you need to write a lot of books. To become a true entrepreneur, you need to open more than one business.

Of course, there are many talented people who have created only one thing. Mark Zuckerberg is still employed, and Harper Lee is still a writer. But would the world be better if they did not create anything else? Why is the first project should become the last?

It is not enough to do good is one thing. Do more. Do not stop after the first attempt, thinking that you have already left their heritage. Show the world and yourself that you can do it again and again.