Why do you need a presentation, if you speak to an audience
Work And Study / / December 25, 2019
Arseny Ashomko
director for the development of media products "VKontakte".
Making a presentation - a file with the slides, even the easiest or most bad - it is quite time-consuming process that takes a lot of time. And wants to wriggle out of it.
Speakers with "gab" often do so. Sometimes directly during the speech ( "Yes, maybe, well them, these slides? I tell you now so ").
In my opinion, in 99% of cases this cheating and undue lack of respect for the audience. Of the advantages only then saved Speaker clock to prepare the presentation. Of the minuses - everything else, the lack of efficiency in all respects.
It's hard to defend this point of view, while the value of the presentation slides for the presentation is not obvious.
I'll try to show it.
I'll note that we are talking about a presentation created and specially sharpened for specific performance: the harm from zatortoy up holes the overall presentation of your project or the displayed campaign report may be even more than by the total absence of materials.
If you are prepared and have created a presentation for a specific performance, then you have a huge advantage on the "Yes, I'll tell!"
1. The most important thing - you start thinking about the thesis and worked for the story in advance
The appearance of the file with the slides - this is the line and deadlineTo which you are preparing. If no slide is not necessary to prepare the temptation to surrender to routine, instead of study performance, extremely high. To prepare you for the last time (if at all), and it will affect the quality.
If you have an external constraint of having to send or upload a file with the presentation in advance - even better. Even more time for preparation and reflection performances.
2. Slides - a huge help speaker
If you get them done correctly, they can help you keep the pace of thought and speech. You are less likely rastechotes reasoning on the tree and go astray from the path laid down by you the story.
For example, I have more slides and timing: I'm always with great accuracy on them can imagine how many will take the story where we are now, how much time is still left. This is useful when you understand their pace.
3. We live in an era of competition screens, most people - visuals
Audiences need to see, to perceive information. If you do not give her a picture, if you do not hold the view, and you are sure to lose all viewers and listeners in smartphones.
Bright appearance, artistry and charisma to keep eyes on him only rare talents can for 20-30 minutes. If you are not one of them, you will slide.
- First, their presence in principle give a signal to the public that it makes sense to look up.
- Secondly, each change of slide also attract the attention (at least for a couple of seconds, "appraising glance").
- Third, if the content of the slides will delight, a mission to retain sight and full attention of the audience can be considered completed.
It's simple: if your "picture" of the more interesting and intense that the smartphone audience, then you'll have them attention. At the start, you have an advantage: you are realistic, interactive, and probably serving to some person not indifferent to the subject - otherwise what would he do to your presentation. So this handicap should simply not to lose.
4. Slides can help bring greater say
More information
Figures and important facts can be clearly presented to and ordered a more readable way. Speakers do not need to read all the data: it just tells about the general conclusions and most important thoughts, and in the background - confirming their information.
More fun
Humor is a great tool for all performances: it helps draw attention (to win the very competition in gadgets), to win over the audience, and to emphasize fixed in people's minds important theses. After what you said through laughter imprinted in the memory of listeners and viewers. And that slides with humor (funny by themselves or contrast with your story) play in this very important role.
More subtext for the most intellectually demanding of the audience
As is the case with humor, you can play that illustrate an oral story slides not necessarily literally. Visual part may comprise hints and allegory overtones. The audience is like - look interesting.
More emotions
BUT emotions increase participation and enhance the effect of what he heard and what he saw.
more benefits
You quoted a study or a case and want to give a link to the full version? At the hearing it is generally useless. But the address can be given on the slide, and even better - to duplicate it QR-codeThat people in two clicks will open the phone.
Life hacking: readers of QR-codes built into the iPhone's camera and the camera application "VKontakte" (and on Android, too).
What information to put on the slide, visual accompaniment of the story - you decide. But by itself, this tool makes your arsenal of richer, and the effect - is stronger.
Compare impression of auditions and film. But without your story slideshow - radio.
5. Another important advantage: people like to take pictures of the slides
If the slides something surprising (unexpected thesis) or important (figures and graphs). Or just funny, funny, beautiful.
Most of these photos, of course, will disappear in the depths of the memory of your smartphone audience. But part still serve you, or reminding Take a picture of your thesis, or flying away on chats and helping to spread your thoughts and interest in the topic. Or giving you a new picture, where you are important and very attractive.
Why not? Photos with performances worthy of publication in your social networks (No matter what you were told, they make a solid impression and give a lot of likes).
Thus, slides and presentation as a file displayed on the screen is important. They help to make the best of both your performance and people's perception of him.
In addition, the right thing to do (or at least adapted to the event) presentation gives you a plus as some points in respect the eyes of the audience: people see that you are ready, you respect them, and therefore you should give a chance to be more interesting than their neighbor or phone.
Who will continue to go everywhere with the same presentation, who will laugh it off "so I will not slide all the better to tell you" - well done. Because they leave open the possibility diligent and hardworking speakers stand out against the background.
Does this mean that whenever and wherever you need to make a speech with slides behind? Absolutely not.
Still, common sense has not been canceled. If you pronounce the opening speech at the opening of the event or say a toast to wedding friends, you can certainly do without the visuals. You will not be condemned, it would not be disrespectful, and perceive all this is absolutely normal. Because in many genres of performances so accepted.
Yet to accompany you the same right slides - you jump higher than his head, surpass expectations and remember much brighter. Tested repeatedly. Even at the wedding of friends.
see also👩🏫
- How to make great slides for a presentation, if you are not a designer
- The presentation of the Apple style: 6 tips on how to talk about your product
- 6 Secrets of a strong public statement by TEDx expert