Why services reviews are not worth our attention

I sit and write this article, sipping coffee on which sat the most indecent manner. Coffee makes coffee from twenty proprietary blends, each of which have a history and the reasons why it is necessary to drink this mixture it is today. Amazing experience and taste. But I'd had never tried it, if cross-checked in the selection of the popular service here Yelp and its counterparts in the United States and Russia. The institution has a number of stars that can characterize it as a "so-so place, only to go if in a hurry and you have no choice."

Have you ever thought about the man, the collective image of homo-potribitikus who writes these reviews? Have you ever wondered at what the hell did this, we have to trust these people?

Here are my favorite iced coffee with mint - believe me, it is very tasty.

That's what they write hacks reviews.

Those. you know that 3 * mint coffee and the institution as a whole puts the person who bought the coffee, although he does not like... fresh mint! It seems ridiculous, but it is not - this man somehow affects your choice, if you rely on services like Yelp.

It should say that I am fairly picky to the service man "eternally dissatisfied with something" (so say my friends and those who knew me for a long time :). But in San Francisco, I did not have no comments on the service. Generally. I read the reviews - all terrible, all is lost!

Same story with "Tipsy" in Foursquare. Chekina in the city's underground subway MUNI, and then climbs to me something like - "I hate MUNI. Let it be cursed by those who work there. Awful smells terribly loud all terrible! "It is said that the underground goes to the minute, there is always a place to sit down, even in rush hour, everything is clear and there is it is not too expensive (compared to Moscow, eg). How I wish that I can not ride this bus commentator in Kiev with Troyeshchyna or commuter train in Moscow, shove in the subway in Tokyo, or bring in for the summer heat in the bus without air conditioning and with clogged forever windows. All bad, rely on the voice of the crowd?

And I saw a comment to another coffee shop, which sounded almost like this: "Today in SF sunny, it is so rare! The skies were supportive, and I decided to go for a coffee in a coffee shop nearby. But now here I was greeted by an evil grin, refried beans and strange-tasting cream. Oh, heavens, you would know that today the sun was meant to you in vain. All in vain! Day ends sadly, it began... "o_O see that this is also part of the recall and the collective ranking in which we believe.

Come on Yandex:

So good or bad in a restaurant?

Remember the rule - good reviews 2 of 10, and the bad - 8 out of 10? And we rely on the irrational bunch of negativity?

The presence on the internet fighting and commentators such services has only just begun. Highly I recommend you see the project Real Actors Read Yelp - it has real actors with a sense of deliberation and reading reviews on Yelp simple commentators. It's very funny and shakes its absurdity, but it also is a reality that affects our choice of more and more!

Here the guy ate a tasty and was pleased, but he did not want to hear a compliment manager - 1 *! Damn, he's just busy manager's job!

And here the young lady all happy, but at the box office, she was given a piece of candy, not a handful - 3 *.

And here the waiter is not pleased with flowers - get a 2 * and no tip, jerk!

Now tell yourself you will continue to trust their entertainment, their food and their leisure time here is the opinion of such people? Think for yourself, choose, experiment and do not let others think for you, and how will a handful of candy instead! :)

By the way, this mechanical negative dumping in services like Yelp works the same way in the social networks. If you do not read it, welcome.

thank you for the inspiration Anatoly Ulyanov.