How to advertise on their own
Web Services / / December 24, 2019
Contextual advertising - one of the main ways to promote a business on the Internet. These are the ads that match the content of the page. The simplest example - the first lines of search results in "Yandex" or Google.
Usually, to organize a campaign, you need to either go to specialists or hire them. But working with advertising platforms easily amenable to automation. It is so easy that you can run ads on their own, and therefore great to save money and get a greater return with the same budget.
To this end, and the system was devised Aori. This is one of the best in the country areas, where you can plan the campaign, and manage the advancement in search engines and social networks from a single account.
This means that all the data to work with contextual advertising in Google, «Yandex», Mail.ru, Rambler and social networks will be collected in a single report. To control do not have to switch between tabs, open a new window and start a different analytical tools. Even the campaign settings in the "Yandex" and Google conducted from a personal account (and sometimes simultaneously).
It should be noted that Aori provides a wealth of services. You can come and buy any package - from modest assistance in the preparation of advertisements to complete the campaign.
But if the desire to understand all by yourself more, then proceed to set up on their own.
In Aori from registration to run your campaign separates a few simple steps. Each step in the system is accompanied by detailed instructions on what to do and how. Even novices who have no idea what the internet marketing will be able to do everything with their own hands.
rocket site
So, there you have a business, website, and need to advertise it. Once the registration is lacking in Aori. This is an elementary matter to which will leave no more than a couple minutes.
Then not immediately apply to the basic profile settings. Specify your details and be sure to select the organizational-legal form of cooperation. The fact that the financing of campaigns in the system is carried out taking into account the needs of your business. For natural persons, legal entities and individual entrepreneurs accounts and reports will be different.
Next, decide on what type of campaign you choose. Solve simple. If you do not know what is contextual advertising, and to have the ad, clicks and keywords - a dark forest, select Lite mode. In it more tips and minimum settings. If you already imagine what it takes to run a successful campaign, choose Standard mode. Social handy for work in social networks.
Let's see what you need to do to campaign paid off and resulted in visitors and customers to your website.
Where to advertise
First you need to decide on which sites you place your ads. Choose the right and "Yandex" and Google. The more networks you choose to display, the wider scope of audience campaign. So do not hesitate to mark everything.
In the future, you can specify the general settings for both sites and share them in a single campaign (for example, choose to show your ads on Google for Moscow, but in the "Yandex" - for the area).
Then you want to target. Simply put, to set limits so that your ads have not seen people who exactly you do not buy anything.
For example, you are working in several regions of Central Russia and your services are not needed by users from Siberia. Or vice versa, you are in the Far East, and do not contact with the European part of the country. Indicate you are interested in setting regions. Then you do not have to pay for useless clicks.
When to show ads
You must schedule a time commitment: when it starts and when finished. The latter can not choose, and deliver value, "When will the means." So you will be able to continue the successful campaign by adding money for its development.
In addition, it is necessary to determine the time at which your ads will appear. In order to understand what time choose to showcase ads, you need to be familiar with the audience. When your potential customers will be looking for your business? If you are in metal sales, it is likely you will be interested in working hours. And if you are working in the recreation and entertainment industry, then your clock - evening.
What to show
When the general settings are completed, it is time to move on to the fun part - to create ads. That is, design is what your customers see. Ads for the content written on the hard standard: a limited number of characters, a clear structure and a bit of room for creativity. In Aori you can not go wrong with the form of ads: The system tells what and where to write what additional links tied to the ad, and so on.
For those who first took up the text, there are examples of the base. Ads can choose from there or create your on the finished basis.
An important point: in Aori system has a function to create ad groups. Why do it? To understand which option works best. Even experienced advertisers do not always hit the mark and write an ad that does not work. To weed out these mistakes, the ad from the group are displayed to users at a time. Gradually accumulated statistics: one ad clicked more often, on the other - less. The system automatically determines the effective and starts to show more of it. The result - the growth in the number of users clicking on your site.
By the way, the group can also be more than one. The more options you have, the higher the chance of interest to the client. And if you have multiple services or products promoted, the distribution group to use is essential. The rule is simple: for each product - its group with three different ads.
To announcement was the context, it is necessary to attach keywords. In practice, this means that if the user wants to buy a bike and write in the search bar "to buy a bike," he will see your site with a store sporting goods. Keywords are selected based on search queries list. In Aori this process is automated. To use the tool to generate keywords "Yandex" and Google, can need to get out of your personal account. All found on the same campaign settings page.
When selecting the required keywords, it's time to eliminate the unnecessary. Shop is not interested in customers who choose not to buy the thing, and to repair or to make their own hands. Conversely, a leading master classes to anything queries that users are searching for product delivery. In Standard mode, the so-called negative keywords are written by hand. A novice mode Lite available clues, which queries will be superfluous.
how to pay
So you've made up ads and combined them into groups. It's time to take your campaign budget, to allocate the total amount on it and distribute finance movement.
In Aori system you choose where you want to display your ads: in the first search box on the first page of search results, and so on. The system shows how much roughly would cost a single click on your link. To ad to where you want, you need to determine the rate a little higher than that offered to the system. This is due to the work sites for contextual advertising. When a user enters a query, and the robot decides which ads to show him, he evaluates the quality of ads and bid. Naturally, the higher the rate, the greater the chance to show the information to the client.
Aori allows you to set a flat rate that does not change. Or choose a strategy. In this case, your rate will float depending on the forecast. This allows you to automatically adjust the cost. That is, if prices go up, you will not lose position. And if you fall, you will save money.
To money on advertising is not flowed for a couple of days, you need to set limits: how much the system can spend per day, and how many - on the entire campaign. For beginners, there are ready-made work strategy: Aori will act independently in accordance with the specified parameters.
In the system there is a number of useful options:
- Automatic balance distribution among different advertising platforms. When Aori sees that one of the sites your ads are clicked on more often, funds are automatically redistributed in favor of the long-term direction. You do not need to keep track of the daily stats to get more impressions, conversions, and calls.
- Automatic recharge account. When the balance of the campaign tends to zero, the account receives an amount which is necessary to continue the work. You retain all earnings position, and customers do not forget about you.
After closing the budget will only give a start to their campaign.
And what is the result?
As a result, the campaign is working. Users see your ad, click on them and on the links. When properly configured, the result justifies itself almost immediately as can be seen in the report. Reporting Center collects information for all campaigns, and you can compare the data and decide in which direction to develop further. Such deployed reports are available in any mode when working with contextual advertising and social networks.
Not hear a flurry of calls and do not see the influx of visitors? So, you have not yet started a campaign. Because to make a mistake in Aori almost impossible.
thought-out interface settings with special care. As long as you do not fill in all the fields (and do not do it right), you will not go to the next step. With those tips, and mechanisms that are built into the platform, to do something wrong it is almost unreal. In Lite mode displays an indicator that shows the preliminary assessment of the effectiveness of the campaign. As long as you do not score high, learn the settings and improve your campaign.
The right plan can not work. You just see the result. Visually it will be presented in the form of a report, which will take into account all the necessary parameters for the analysis.
Academy Aori
For anyone who wants to work better, stronger and more effective, created Aori knowledge base. It has videos and articles that detail told about the tricks of advertising. If in doubt about whether to run a campaign, when you have enough experience, watch a few videos of the Academy. Spend just an hour to figure out what keywords and ad groups, and you're ready to work with the system.
Start campaign Aori