How to make a Facebook page to work for you

Should you start a page on Facebook? Before turning on the Facebook page of the complex of marketing measures in the social networks, you need to think strategically.

By the way: join the official page of "Layfhaker" on Facebook.

The first is said to be the reasons why people become fans of pages on Facebook. Then, consider the main points on which the success or failure of your Facebook page.

There are many pages that promote things that are not "attractive" for the Facebook audience. Let's face it. Not all products should advertise using each new tool. Facebook pages have specific features and functionality that are not suitable for all goods requiring advertising. At Facebook fans also have certain preferences by the processes of time and reasons of interaction on the page.

The reasons that people become fans of Facebook pages

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Most likely, many people are fans of your page for the wrong reasons.

Consider some of the reasons why Facebook page may not work:

1. Unsavory material. It's not a very good term, but how else can you call a product you are promoting, but people do not want to become his fans. Profit material or an important social event is "attractive." A television advertising campaign events (as opposed to the actual event) unattractive. Something boring? Unattractive. Something commercial that has no value to society? Still unattractive.

2. Automation. Facebook is not Twitter, where the rhythm of the dialogue is that you can do automated presence. Facebook was created mostly for conversation, while Twitter may allow the use of automated, standardized stations along with real communication. People expect you to be there, on your Facebook page - maybe not always, but at least periodically.

3. Application. Facebook applications, integrated into the fan page, or your own programs written in the FBML, do not always work, which could lead to the failure of your page. Do not add to the page of technical support envelope, if you are not willing to provide it.

4. Formulaic answers. It is necessary to get rid of them and to "become real". If you develop a script, you lose. Facebook pages can be a useful tool in customer service and establishing relationships with customers, moreover, it is necessary establish such a relationship, which can only be set with the client / potential client, not being with him in the same room.

5. Trying to control. Let's face it. In the social network you do not control the situation. The customer is in the driver. You go on the road together, but fortunately, you can set the direction or give instructions in a suitable form. Of course, you can delete something from your Facebook page, but in the world of social networks, it will be perceived as a challenge to open (not to mention the freedom of expression and the spirit of the Internet community). Someone spoke negatively about you on your page? Look at it as an opportunity to correct the wrong idea about you or just tell us how you see the situation. Learn from the failure of the company Nestle.

What will make your Facebook fan page popular

C on the other hand, there are five points, taking into account that you can make your Facebook Page Rank:

1. Proper use. When you use Facebook pages for their intended purpose, they do well in their task. Originally they were created primarily for legal or natural persons wishing to set up business (non-personal) communications.

2. Personal presence. Automation is suitable only for content updates, and may even trigger short bursts interaction on the page, but the presence of people who are constantly checking your page and promptly responding to questions, is priceless.

3. Technical support. If you create a service, you need to maintain. If you add an application, you have to support them, as the addition of services to the Facebook pages to increase their popularity - is a great idea, unless, of course, these apps work. Things have to break the property, so you have to always be in touch to resolve the problem in time.

4. Be present. Hereby should be necessarily you personally as a man, the owner of the page. It can be "you" as the voice of the brand. But whoever it was, the main thing to be a person with good manners and smile.

5. Lead or guide. Imagine that you are the host country, and not a dictator in a small state. You can manage, offer, to persuade, to provide resources and support guide, but you should not be oppressive in its approach on Facebook. At best, people will leave up to you. At worst, they will make your page a terrible and uncontrollable. In a sense, the freer your approach to control, the more alive, agile and effective interaction will be on your Facebook page.

Facebook - a powerful tool for communication and marketing, but on the condition that it is used correctly. Otherwise, its use to anything good will not.