12 simple ways to pump a new site with a minimum budget

If your business = your site on the Internet, the first time it is necessary to keep in mind three things:

1. We must persevere to the site earned (this from a commercial point of view) after the first 2-3 months.
2. We must use all the free ways to support the site and then move on to the low-budget methods, and then (if you have) to medium and high budget.
3. We must try to maintain your website yourself. The first time accurately, and then - how it goes. Maybe next year you'll be able to hire a advertising agency "Ogilvy". Or maybe - get the hand to work independently in the different services and automated systems, a minimum set of which we describe in this post.

So, as much as possible on their own, without professional training and without budgets in the tens of thousands of dollars, "serve" your site and pump his "business skills".

Method №1: Affiliate Programs

Participation in the partner program includes a web search sites that are similar in theme to yours. The essence of the affiliate is to exchange links or banners. In this case, the work can be built under the scheme deduction fees, that is an affiliate site will deduct a certain percentage of the purchase, which made the client coming to your site (or, you also deduct a percentage of the order from his Site).

The second scheme - the work on a pro bono basis, which means only the cross-exchange links and / or content (for blogs); In this case, the costs are zero, and the effect can be quite noticeable. The main difficulty of this method - self selection of sites offering affiliate programs. Sites to be selected from adjacent subjects, to monitor the quality of the resource itself (TCI them, PR, time domain registration and m. P.) And placed on their content.

Method №2: increase in activity in social networks

Directly links the existence of social networks does not affect the ranking of results, but the search engines, forming granting, by implication they consider. If a website "say" users of social networks, then it is for them a certain value, and the search engines, especially Yandex recently pay attention to it. What type of activities can be developed in the social networks?

First, create a group Vkontakte or Facebook, where it is possible to unload the main products from the catalog, if promoted online store, or to highlight the main services, if the promotion of the company's website (and Vkontakte group may be to target by age, region, and other parameters, thereby it is able to improve the quality of traffic on site).

Second, create a prototype service support on Twitter, instantly responding to customer questions and offering information, photos, videos. Plus this method - all you can do yourself with a zero budget, cons - infopovodov search takes time, you need to be able to separate the most "gusto" and pay equal attention each site.

Method №3: article marketing

Placing relevant articles, news, blog and so on. materials on thematic areas; one of the fastest, low cost (relative to classical PR) and effective methods of support, particularly a new site. Generally speaking, this method has its roots in the most SEO (oh yes, we know you hate him, but what if the money is not much, the more resources and site with the young business must somehow move), because it was the essence is not in the articles, and to put into this a little bit more decent article links.

For these purposes, a couple of major exchanges ARTICLE working since 2008 (Miralinks, GoGetLinks), there is still, maybe a couple of smaller ones (eg, specializing in Twitter and blogs Rotapost). It was probably one of them came up with a theme called all this "article marketing," and then even "of PR-promotion." But, as we said above, the essence of the services is to put in some article desired links and very desirable that these articles and links hanging where they were placed, forever. If you do not find fault with the quality of materials and the quality of the sites where they are located, then this thing works rather well, certainly safer than the "bare" links of Sape.

And if you find fault with the quality of the materials, the quality of sites, where they are placed, plus more to correspond to the subject of the two sites, you should try something like system WebArtex. It also ARTICLE exchange, it appeared just at the beginning of 2013 and while still in beta. The developers called it "a new generation of Exchange": firstly, it is a system-Machine (register indicates want of what words move, pick up site on the subject - and yet, you continue to prepare materials, place them, and you are only working with reports, see for positions). As if nothing unusual, but with automation in particular, and with interfaces in general, SEO-services have difficulty, so a good example worth noting.

Second, the "novelty of generations" is that the exchange is very high demands on the sites that are out there spinning (hands moderated, and then again peremoderiruetsya everything from sanity content on the site until the age of the site, from tehparametrov TIC, PR and so on until the number of indexed pages are rejected websites that ever shone in linkobrokerah). With such requirements for placement on these sites articles (written by real people who know how to speak and write in Russian) will give a result as soon as pass indexing articles. Well, plus again: if the material is written is really good, it is not a sin to discuss and «PR-effect" on him.

Method №4: contextual advertising campaign

The most common variant - the use Yandex. Directives. Here, everything can be done on their own, using ready-made API Yandex. The effect on the context is very fast, drawback - the effect lasts exactly the time until unscrewed money. Unscrew the money - the effect is ended.

Method №5: FaceBook advertising campaigns in Facebook

Here, too, everything can be done independently, tucking money into your personal account. The good news is that there can be almost no stargetirovatsya on his childhood friends, who rushed to the chewing gum and you did not believe that you will become a businessman. The bad news is that one can go to website here cost around 30 or 50 and up rubles. The average level is now about 45 rubles per shift. Accordingly, the campaign unscrewed the money, the money ran out, the flow transitions from the nets stop and search engines do not even begin to react to the campaign. This is bad.

Method №6: mailing

Free distribution via services or Subscribe Maillist. From the viewpoint of improving all of the same technical parameters of the site, it can work.

Method №7: boards

Already jaded method, respectively, are not particularly effective. Bare accommodation links with a small description of the company, its services, products. For link building approach, but no more. The only plus - post a link can be free, and minuses - the number of free sites is not that great, you need to engaged in drawing up their base and then to the hand all score, or to entrust it with spices, but for the money - about 250-500 rub.

Method №8: work with forums, guestbooks

The effect is questionable, and no end of trouble. If you do everything yourself - look for the site, wedged into a suitable theme, score it with a link to the site - so it is possible to erase the fingernails. Output - charge all "expert" for the money, with the most common run of doing all of the same students in forums and guest books. As a result - after moderation (and forums and guest books almost always moderated) of the outstanding posts and comments with links simply removed as spam. But if puzzled, to do everything himself, and as it should, then these posts with links to forums, you definitely do not harm.

Method №9: registration in the catalog of sites

similar to the method of recording on the message boards, but instead selected thematic and obschetematicheskie directories sites where the domain name is driven. Manually select and drive platforms - long if the charge to someone, it will cost 10-90 dollars. Efficiency is almost zero, but link building is suitable also. The main demand of the majority of catalogs - unique articles.

Method №10: the use of social bookmarking

The bottom line is to use social bookmarking to which pages a particular site is added to improve the efficiency of indexing. This creates the appearance, if a site is popular, that its eagerly read. Again, do it yourself with no hands, because a long time, monotonously, etc. "Specialists" for such work taking up to $ 10. Examples of social bookmarking services: BobrDobr, Memori, MoeMesto, simply and quickly, and BPoster and others. If you need to drive a lot of sites, you can use a special free program to record.

Method №11: Free posting press releases, portfolio companies and price lists

There are a number of large portals, where, after a paid or free registration, you can publish a press release, the portfolio companies. Internet shopping can recommend the so-called price-lists of hubs (here you can upload the store price lists with price tags).

Method №12: Creating a product video on YouTube

Absolutely free, you can post your video on YouTube, inserting to link to the site. Interesting and useful, or funny video people are quite happy to watch and share them on the web.

A photo: Shutterstock.