13 ways to increase sales through Instagram

Instagram - one of the most popular social networks in the world. The number of its members closer to one billion. According to statistics, Instagram installed on your smartphone every 9th Russian. It is not surprising that the service for the publication of the photo was used as a sales channel.

Various instructions on how to effectively market through Instagram, thousands. If everything is to summarize, you get 13 tips.

1. You can put the right and relevant product

For example, seasonal products are well sold. The most active in social networks differ cosmetics, clothes, accessories, handicrafts, food delivery services: cosmetology, dentistry, dietetics.

2. Make bright professional photos

Do not forget that like Instagram ideal content.

3. Consider the time and the number of publications

promotion specialists in Instagram consider that the ideal time to post - from 17 to 19 hours. But the most unfortunate - 9-11 am and 15 pm, when many of the blockage at work.

It is recommended to publish no more than 1-2 photos per day, so as not to annoy the readers. To publish important messages more suited Tuesday, Wednesday and Thursday. But Friday and the weekend is best left for light and entertaining posts.

4. Use hashtags and geo

This is the easiest and free way to do so, to find out about you. Look for the lists of the most popular hashtags Russian segment of the social network, and specify in the appropriate positions. It is desirable to limit 5-7 keywords, instead of doing sheet of hashtags - it no one likes.

A more hashtags can be used for content screening. For example, if you sell clothing, use options detskaya_myshop # # zhenskaya_myshop. Myshop replace the name of your store.

Popular geotags useful too - people often look at their contents. But, of course, we should not be celebrated in those places where you actually are.

5. Ask users questions and respond to comments

So you will see how your audience is active, whether the posts read in its entirety. And people will know that their opinion matters to you.

6. hold a contest

But do not make them too frequent and intrusive. Nobody wants to pollute his belt and repost someone else subscribe to dozens of uninteresting his accounts. Although it depends on the value of the prize.

7. Alternate personal and official content

This technique has attracted the attention of users. You can talk about your company's life, some interesting cases, success, showing the process of creating products, not only to put a photo of the goods.

8. Do not forget about the utility posts

For example, if you sell children's clothing, write about how to choose the right suit for the winter, what to buy for infants in the first few months than to wash children's clothes. So you will get more views and recommendations from readers.

9. Try to attract bloggers and other popular people

They will mention your products. Yes, this is usually not cheap, but it is possible to agree on barter - you give a thing or given the opportunity to use the service for free, and honest blogger writes a review.

10. Please provide details in the profile header

Be sure to write down what you have to offer, what city are, whether delivery is possible to reach you.

11. Use a single scheme for the description of each product

For example, you can specify the name, some details, price, delivery information and their contacts. Do not post links to posts. They are clickable, and no one will open them in a browser.

12. Comment celebrity photos

Avoid spam and leave appropriate comments on the subject. Your answer will see thousands, surely someone is interested and will go to you.

13. Take advantage of special service

is a new web-based service to simplify the sales via Instagram TapLink. It helps to create a mini-site with a short address type taplink.cc/myshop, which is specified in the profile. The site could have links to social networks, text, pictures, instant messengers button. All clickable, so that you will be easy to contact.

But the important thing is that TapLink allows you to create a full-fledged online store. In it is possible to receive and process orders, choose the color and type of product, automatically calculate shipping charges. Supports tags shopping, thanks to which you can go with the product photos on its purchase page will appear, too, as soon as they start in Russia.

Rates

The free version of the service, you can create a page with the text and any number of links.

90 rubles per month available Pro-rate. You can insert a page button messengers and social networks. For WhatsApp, you can add ready-made message template.

Other advantages of the Pro-version - to insert a page of photos and video, advanced statistics, additional color schemes, HTML support.

The most expensive - Business-fare, available for 240 rubles a month (when paying for a few months discounts available). In this version you can create a full-fledged online store for any number of products and automatic reception of payment. It will also be available accommodation forms for requests for services. For example, to write to the doctor, in a beauty salon, a seminar, a training course, a photo shoot.

The store looks like a page in Instagram. For each product you can add multiple photos, options (color, size), additional features (for example, gift wrapping). It is possible to adjust the shipping cost to different cities, countries and even parts of the city. Price may vary depending on the quantity of goods, its weight, the total value of the order.

Each user will have their own basket of goods. You can add several services for the reception of the payment ( "Yandex. Money "," Robokassa », PayPal). Supported and online ticket office.

In your personal account you will have CRM-system, in which you will be able to see and handle user requests. You can connect Telegram to receive notifications about new orders.

Other advantages of business tariff that you can create mini-sites of several pages. For example, the home page with the information about you, links to social networks and instant messenger and a link to an online store.

Use a special service is more convenient than taking orders through Direct or messengers. The main thing - to place a link to your page, or shop in the description of the profile and in each post to offer to potential buyers go through it.

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