7 sokraschatelya reference features, which you did not know

On the Internet a lot of services on the reference contraction. They make the page address in short, beautiful and user remembered better. This reference which is divided in messages and positions, it does not spoil the appearance and did not repel bulkiness. However, compact - it's not all that can be obtained from the short address.

Layfhaker with service to.click It explains how to use sokraschatel reference to the maximum: for the benefit of business, advertising campaigns, developers and bloggers.

1. Create beautiful links

You can not only reduce the links, but also to make them beautiful. For example, service to.click supports Cyrillic and Emoji, so you can create memorable links that will attract the attention and the user might be interested in.

2. Cut in the Telegram

To save time, you can shorten links right in the Telegram. We have to.click for this boat, which quickly shortens links, including inline-mode (you can use a bot in private chat rooms and groups). the application will be available soon for Slack.

3. Create a link for all platforms

Reducing the link, you can direct the user directly in three places: in the web or mobile apps on iOS and Android. If the application is not installed, the person enters the App Store or Google Play, to download it. Or the user can give up and simply open the page in a browser.

This is a cool feature service. That's why it can be used.

To increase the conversion

Quite often developers diplinki use applications. They redirect the user out of the ordinary, or third-party web applications to a specific mobile application screen. For example, a share "3 pizzas for the price of 2", rather than a pizzeria menu. This increases the conversion: people are more likely to order a pizza, if right is on the action page.

The problem is that diplink leads to the app's Android only, or only for iOS. In order to improve the mechanics, you can create a short link to the major platforms. It will redirect the user to the right place business. This will reduce the user's path from advertising the post until his shares and, therefore, increase the conversion.

It is useful: developers, business.

To save on advertising

Mobile applications usually come out at the same time on the iOS and Android, but each platform your store.

To post the ad in one to tell about the product for iOS and Andriod users abbreviate the link and paste it into an advertisement. It will redirect the user to store applications of the platform, which it is installed.

So you save on advertising: instead of two ads with separate links on Market for Android and iOS, you use either a shortened link for both platforms.

It is useful: marketers, SMM-skilled developers.

To increase the number of users

News feeds in RSS and Atom almost disappeared. Most read news in social networks and instant messengers. Therefore, the media publish announcements of material on social networks and sewn in labels UTM-link receiving statistics on the number of transitions and referer channel came from the subscriber.

Alternative - publish announcements sotsseti with condensed reference. So you can direct the user not only in the web, but also to its own mobile application (or in the App Store or Google Play, if it is not installed). This will increase the number of downloads, the user base and the lifetime of a single user. The function is relevant for those who record podcasts.

It is useful: news sites, media, content aggregators, leading podcasts.

4. Edit a shortened link

Shortened link can be edited after you have published it. Link will not break and will lead to the desired page on your site or application.

This function is useful in the following cases.

In order to improve customer loyalty

Often, information on promotions is placed directly on the product packaging or handouts. For example, a pack of chips or flyer. The problem is that the event is over, but the goods or leaflet remains. Man wants to participate and get the promised free English lessons, but when one of these links, falls on a non-existent page. Shares No Landing removed from the site.

To avoid losing the customer loyalty, after the end of the action, edit the link. It will lead either to a different share or the actual page. In addition, get detailed statistics on users.

It is useful: small and medium-sized businesses that advertise their services on the flyer; companies producing goods; those who print handouts or package goods.

To save time

In addition to entertaining video bloggers publish on their channels promotional reviews. So that the user switched to the advertiser's site, the blogger puts a link or video, or in a description or a comment below the video.

What if the contract ended and advertising are no longer relevant? You can bypass all the 100 500 rollers and manually edit the link, but it is long and uncomfortable.

Way out - initially create a short link and put it in all publications. After the termination of the partnership link can be edited in your account at to.click and redirect subscribers to the desired page.

It is useful: bloggers.

5. Publish a shortened link to your domain

Short links scare users: they look weird, and it is unclear where they are (suddenly it is spam or a virus). To raise awareness of and confidence in the short URL, attach your domain to the service links reduction.

So links will look more reliable and safer, without confusing customers unfamiliar address. Users are more likely clicked on it and see the desired information.

It is useful: to all who have their domain.

bonus: to.click attaches domains for free. For this please create an account and write to the developers.

6. analyze audience

Reducing the link to to.click, you can view the statistics of transitions and user information.

Detailed statistics - a good tool to track the effectiveness of advertising campaigns. Usually, in order to measure the effectiveness of publications in social networks or instant messengers, you should use a link with tons of UTM-labels. This link scares and takes up too much space. Also put labels are usually too lazy and they can be lost.

Short link solves these problems. It allows you to track the number of people who read the post and went to the link and get further information about the users.

It is useful: SMM-skilled.

7. Automate reduction links

Companies that process orders, send notices to their customers. For example, order status and a link to a personal account. Since the SMS message is limited to the number of characters, and send a few - it is expensive, you can use sokraschatelem links.

In order not to cut each link manually, automate the process via an API and shorten the address directly from their products. To link the most looked nice and tidy, secure your domain to the service. In addition automate analytics. If the client does not receive the information, the message will go again, which will increase the efficiency of distribution.

It is useful: companies to deliver goods, food or shopping.

results

Short and memorable URL-address - at least from what can be done with sokraschatelya links. This is a good tool that developers use, SMM-specialists, bloggers and business.

However, to reduce the link to use, you need to pay a subscription fee. Many services do not work in another, and the subscription price of up to $ 1 500 per month. The service to.click Many cool features are available free of charge. Including all the ones listed above.

try to.click