How to increase sales through promotion on the Internet
His Work Web Services / / December 24, 2019
According Mediascope, in the Russian internet monthly use of 87 million people - 60% of the population. Users do not only read news and watch videos from seals, but also willing to spend money on the web.
When a person wants to buy something, the first thing he is looking for this information on the Internet. Convert a site visitor into a buyer or a group allows you to internet marketing.
What it is
Internet Marketing - are actions aimed at promoting the goods and services on the Internet. With the help of its tools you can increase sales, attract new customers and increase brand awareness.
Concise Dictionary online marketer
- KPI - key performance indicators. Help to determine the effectiveness of Landing, an advertising campaign or marketing strategy as a whole.
- URL - the web address line in your browser, which allows to understand at what the resources are.
- Cry - a user action on a site or in a group.
- content - articles, notes, photos and videos. All what you fill site or group.
- Landing (Landing page) - a one-page site that presents the product, service or service.
- lead - it is a potential customer, who left their contact information on the landing page, online chat, or elsewhere.
- targeting - Set up an advertising campaign that allows you to display advertisements on certain grounds. Sometimes the geographic, temporal, socio-demographic, and so on.
- tag - shorthand of what was going on in the text, or multimedia file.
Components of Internet Marketing
- Product. What products or services do you sell? What are they unique? What are you better than the competition?
- Client. Where are the people to whom you sell your product? How old they are, what they do and how to earn a lot? It is mostly men or women? How they behave on the Internet?
- Strategy. This is a long-term plan of action that will lead you to profitable growth. To build a strategy of internet marketing, you need to answer questions about products and customers and decide on the instruments (about them later).
Benefits of Internet Marketing
- Informativeness. On the one hand, buyers get all the necessary information about goods and services. On the other - the entrepreneurs have an arsenal of analytics and evaluation of business performance.
- Interactivity. You can communicate directly with customers receive quick feedback and influence the minds of consumers.
- Effectiveness. People are tired of the usual advertising. Billboards, radio and TV commercials are perceived as white noise. Advertising on the Internet takes on new forms and reaches its goals. In this case, it is much cheaper.
How it works
You made a website or online store, started the blog or social network group. You arrange them and even regularly fill interesting content. Does this mean that soon your sales go through the roof? Not.
To start the mechanism of internet marketing, you need to develop a strategy. That is to study your product, customers and competitors, as well as to choose the best tools. Get acquainted with the main ones.
search engine marketing
This set of measures designed to ensure that "Yandex" and Google love your website and you led to as many potential buyers as possible.
Search engine marketing includes search engine optimization (SEO) and contextual advertising.
First need to fill your site keywords that your target audience is looking for in the search engines. For SEO to work you need a minimum of semantic core through Wordstat, ennoble the URL and register tags.
The second requires that people see ads about your products and services when looking for something like this on the Internet. With contextual advertising work either through the "Yandex. Direct "or through Google Adwords.
Search engine marketing works. However, in order to achieve tangible results in it, you need a separate budget and separate specialist who can help set up everything. Very difficult to understand. It is unnecessary attachments if you do only the first steps in internet marketing.
Email-Marketing
It is familiar to all the mailing, ie mass sending of e-mails the current or potential customers. Newsletter should be useful and regular.
Email-Marketing is very popular. This is both its advantage and disadvantage.
Plus, in the simplicity. If you already have a base of subscribers, you can automate the process using a mailing service. But Lida still need to accumulate.
The main problem is that the users get too many messages. To your emails opened and read, they have to be really cool. It needs the help of a sensible copywriter or lots and lots of free time.
Social Media Marketing
Social Networking - the most convenient and accessible channel of communication with customers. Through the groups and pages in the social sphere, you can talk about your company, to sell goods and services, to communicate with consumers.
Do not spray resources on all your social networks at once. Select the one where your target audience is concentrated.
For example, if you sell cosmetics or parts, you will approach the "Classmates". There are more than 50% of users - people aged 26 to 35 years old (very solvency of the period), and the beauty and cars - one of the most popular topics.
Especially in the social network has recently appeared the native system of promotion posts in groups.
How to promote business in the "Classmates"
With the new chip "classmates"You can feel the power of internet marketing. Published in your group posts, pictures or videos will get into the field of attention of your audience is. And for that you do not have long to study theory or employ a separate specialist. Everything is done just three clicks.
1 click. Creating a post
Make your group open to all and create a post, which would declare itself. This can be anything: a clickable image with your assortment, funny video from the scope of your activities or message about selling.
Click on "Advanced" at the bottom of the post.
Click 2. Setting targeting and budget
Go to the office and will expose advertising targeting. It will not be difficult if you have pre-planned strategy.
- Floor. Select who can see your post. If no limitations on the floor, it will be seen by both men and women.
- Age. Specify to which generation does your target audience.
- Income. Below average, average, high or premium - tick in accordance with the level of income of your customers.
- Geography. Note the countries and regions where mainly concentrated your customers.
- Local advertising. This option allows you to show ads to people who are in a given geographical halo to the accuracy of meters. For example, people who live near your office or store.
- Interests. This filter allows you to display posts about cakes is confectioners, and articles about dogs - pets owners.
- Members of the group. You can promote post only among the members of the group or, conversely, those who have it not yet a member.
- The expected coverage. Calculate the potential size of the audience that will see your post. This will be your KPI.
It is also necessary to determine the overall daily budget and promotion. Even with a minimum overall budget of 120 rubles, your ad will see several thousand people. The main thing - not to ask too strict targeting parameters.
Having defined the settings, accept the user agreement and fill in the advance balance. This can be done with the help of credit card.
Click 3. Analytics
After successful moderation, your ad will see those users "Classmates", which in all parameters can become your customers.
Understand whether your post is efficient, help statistics. Go in a group setting, and select the tab "Promotion of the fact." There you will see a list of all your publications promoted, as well as data coverage and impressions.
- Coverage - the number of users who had at least once a week have seen your post.
- Fashion - many times your post was shown to users "Classmates". One person fasting can be shown several times.
- Hits - many times people have responded to your post (opened it, went to the group, commented on, and so on).
conclusions
The owner of a small business necessarily handyman. Entrepreneurs themselves negotiate with suppliers, monitoring the personnel are included. Marketing also has to deal with on their own - as a residual.
According to Infusionsoft, 49% of small business owners - the only marketing company. And for the majority of businessmen allocation of time and resources for internet marketing it is a serious problem.
It is good that there are such simple and clear system of promotion posts, both in the "Classmates". As usually you can lead a group and turn subscribers into buyers. In this case, the threshold to enter more than affordable - 120 rubles per one location.
Connect "OK" for business