How to make a website for a photographer: tips and rules
Web Services / / December 24, 2019
Websites photographers, if these are good sites that can be calculated immediately. They are striking to behold and fascinating, they want to look, look and look. The secret is simple: the right supply of quality content. Even the best photos can be lost in a stream of similar photos from the wedding photo sessions and in the abundance of text.
What to put on the main
The first thing is to see a person on your site - this is the work that will show your level and declare your favorite topics. On how you can attract the visitor, will depend on the number of failures - when the user leaves the site, only see one page. Large image gallery slider, picture as the background color contrast is excellent attract attention.
Do not forget in any case about the first and last name (or company name) and logo (if any) - they should be placed in the cheder. Also indicate your specialization. For example:
Michael Serebryannikov.
Wedding photographer
You can add in the upper left corner of the header phone number: so your contact details will be available on each page.
Text better place just enough to make it clear that your site offers. Huge autobiographical article about how you started taking pictures in the first class, and through what stages of life you had to go through - a sure means to lose visitors. The story itself is best reserved for the special section.
Pictures speak for themselves. On this concept and build its representation on the Internet.
How to organize the portfolio
Main Forum - this is your portfolio. There, and only there a person decides to call or not to call. The principles by which it should be built: theme and easy navigation. What is the easy navigation?
If you specialize in shooting events are not assigned as the album title, only the date. This will confuse the visitors. Besides it looks bored. A bored should not be.
Portfolio should be divided into sectors of activity or types of photos. For example, the types of services that can be ordered: shooting events, wedding photography, children's photographing, Love Story, interiors. Or genres of photography: nature, portraits, people, b / w, studio shooting.
It makes no sense to lay out 100 500 photos of one model. Even if a family Christmas photo shoot was a success, look at 50 pictures only child of his parents will be able to suit bunny. Your customers is more important than variety. Select 5-7 best photos that show what you can do wonders even in a single shooting. Other drop as ballast.
Works must be superkachestvennymi. Do not forget to add water marksTo protect your photos from being copied.
What to write about themselves and about the services
Let's start with the fact that a lot of writing about themselves should not all. Many do not mean well. And not everyone was so interesting biography to upload it to the site. But this section is needed - let small or with a different name - to help the visitor to decide whether or not to contact you.
In the biography can tell us what inspires you, as you are accustomed to and love to work. The very principles and features of the costs to put in a separate section "Services".
For information about how you work, you have to be exhaustive. Take the trouble to formulate everything you can, leaving the option to modify the conditions of interaction with each client. Describe the terms for which you are processing images. Tell us what and where you're shooting. It is necessary for your comfort: when you receive a call, will be asking specific questions.If you do not feel the strength to take up the text part, try to put yourself in the place of the user, you can even ask the loyal customers why they are turning again and again to you.
Whether it is necessary to specify the value of the work is up to you. Some customers specific pricing will help to make a decision. For others, this criterion is not so much of principle: the main thing - your skill.
Who needs news
Ten times think whether you need this section. If you photograph travel and write about them, then it makes sense. If you share your secrets and life hacking for photographers, then sign up for a blog.
But if you are going to publish something new at least once a week, then give up this idea. Six-month-old news gives the impression that the site is abandoned. In order to share a rare case, there is a social network site, leave for the demonstration of skill.
But be sure to add profile comments. There is no better way to gain the trust of a potential customer than to share something satisfied with your service.
What are the social networks buttons
Good pictures work as business cards and flyers, only better, because they are spread not intrusive promoters and users who genuinely liked your work. So do not take, send it to float freely some great pictures that will new visitors to your site. Add a button "Share" on Facebook or "VKontakte".
have contact
Here everything is very simple. Contacts must be visible and accessible both from the main and with the other pages of the site. The more ways to communicate with you, the more likely that it will.
Contact form located on the right page, also decide on the appeals. Do not forget to add the icons of social networks, especially Instagram, if you are active there (and we hope so).
Who writes the finds
When you are finished working on the content, you will bring about the appearance of the site to search engines, you have to do SEO. Decide on the keyword list the titles and descriptions of pages, add a description of the photo, the so-called Alt-text to search engines to understand what is depicted in the picture, and, finally, to verify your site via Google and "Yandex. Webmaster".
Do not forget to update the site's content from time to time: it will please both the search engines and your visitors.
The easy way to goal
Anyone who takes photographs, disks crammed terabytes of good shots, and thinking about the process of creating the site is particularly busy. Exit - take a ready-made template and make it a site for a few days.
The advantage of creating a website based on templates is that they are built already considering web design principles and objectives, which should solve certain site categories. All that should be in the photo site, there will be.
When the perfect shot is ruthlessly truncated when viewed from a mobile, you lose those using a smartphone to access the Internet. And there are more and more. In the Wix, for example, even if you select a template you can see how your site will look on the screen and on the phone. Since everything is thought to activate the mobile version will require a single click.
A good intuitive GUI builder will allow you to edit or modify any element of the site, up to the structure, not to mention the design. So that clones can not be afraid. Nobody knows better than you how best to present your pictures, so that solve this problem on their own, make the site with his own hands.
Article Wix blog for inspiration:
- From the template at photosite 10 different examples.
- We hit the frame: the best applications for photo site.
- How to start a photography business.
How to make a website