Make a site with a constructor: where to start
Web Services / / December 24, 2019
My cousin opened his business: he sells shelving for warehouses. Almost immediately after the opening of the company's corporate website he made. And it is right. No matter what sales techniques you use and how to attract customers. Whatever you do, always helpful to have a representation of the web, which is worthy looks.
Making a nice-looking, stable running and easy for site visitors usually costs is not cheap, in fact may need the services of designers and programmers. The budget of a startup is not always able to seamlessly migrate spending of this magnitude. You can certainly find a budget specialist, but the result is likely to be appropriate - abysmal. If you suddenly had the idea to ask for help from talented friends and pay them a little money, if not friendly gatherings, throw it as completely untenable.
There remains one viable option - to make a website yourself. All heard that there are many different designers, which allows to make a decent site, even if you never designer and not the programmer. I'll note that before I was an opponent of such pieces. Like, every job has to do a professional - say "no" amateur! But over time I realized that was too critical. Well, what a tiny business owner to give 20-50 thousand rubles, spending time and effort on the discussion of design and features, if you can pile on their own website for a couple of days?
Due to changes in my perception of the world, this article will focus on what you need to consider at an early stage if you choose to use site builder. To support post examples and visual images, suppose we do a website using free site builder Wix. I'm already a little familiar with this product, and it seems to me one of the best in its niche.
So, where do you start to create your own Internet resource?
Decide why you need a website
You need to understand, and it is better to write down what tasks will be to decide your site. What you are doing it, what it will be on the page? Take the answers to these questions are enough attention and time. This is the foundation for building a quality resource.
Council: to have emerged a clear understanding of what will be your life, make it a prototype. There are a lot of services for the solution of this problem, but often it is more convenient to outline a sketch and a site map on a sheet of paper.
Designers sites offer hundreds of templates, divided into ten sections. There are options for blogs and websites about travel and architecture.
To select from this variety that will suit you, you must clearly realize that, actually, you are looking for. For example, a template for creating an online store is very different from the landing page template.
Decide who your target audience
To whom will you apply using your site? Who are these people: their age, sex? What are their views on life? Where they work, what they do in their spare time? What are they interested in and why they need what you have to offer: the product or service?
Perhaps all of these questions you've already answered when writing a business plan. Getting to the creation of the site, you need to understand how you position your product or service, how to talk about your company and talk to their fans.
Be sure to carefully study how your competitors are doing. It may seem that it is better not to know this, to avoid being copied someone else's successful idea. But the point is another: to find its niche in the market, you must understand what it is you will be more profitable differ from the rest.
Choose a domain name and hosting
Choosing a domain name - a task that insulates you from the reality, at least for a day. All that you will do - to come up with options to generate their names or in special services, and verify the domain is already busy or you're in luck. There is no need to repeat how important it is to come up with a short, capacious, reflecting the essence of your business name.
Choosing a domain name, you will encounter another quite significant problem - the need to find hosting that will host your site. Here I would be very handy help of a professional who could advise how to choose the optimum combination of the quality of hosting services and prices. It is appropriate to take another nod to the Wix: These guys provide free hosting, saving you from headaches.
Select a color scheme and style
Do not think that by selecting a template, you will be doomed to be like other resources, which are also preferred it. Not. Each template can strongly modify: select a suitable color scheme, font styles, images. What joy, you do not even need to understand the basics of programming, all the elements of change and moving click. You will enjoy the opportunity to do quickly and easily.
Personally, I'm always afraid to make a website clumsy. It seems to have an understanding of how the page should look like, but a little lacking in the sense of color and style. For people like me, in Wix there is a wonderful thing: a built-in tool for selecting colors and fonts schemes.
Prepare content
If you are not friends with graphics programs, and possess not very good spatial thinking, you probably feel sincere joy because you do not even need to do the layout site design. Hooray! No sketches and attempts to come up with original buttons of social networks. But here on the content will still have to work.
Photos and pictures are to be legitimate and possibly unique. And the texts are not only unique, but also easy to read, without grammatical errors. If desired, you can give them the writing on outsourcing: cost of suitable quite copywriting is not too high. However, there are questions that you must answer individually and in detail before the start of work on the content:
- What kind of content will be on every page?
- Which action will encourage visitors to each page: to buy goods, registration, subscription, order the service?
Several recommendations on what should be the content:
- Topical. Try to keep the pages of your life always has the latest information. Outdated information about the company or "news" a year ago will make visitors think about your disability.
- Calls for action. Place on the main page, two or three (! But no longer) a call to action: "Go shopping", "View our work" and so on. They gently push the visitors to become more active.
- Structured. Endless "sheet" of the text, no one cause of enthusiasm. Use formatting: headings, lists, highlighting important phrases. This facilitates the perception of information.
- Catchy. Remember, the visitor little time and even less desire to read "watery" and useless texts. Each text should solve a problem or answer a question, only then it will be read. Pay particular attention to headlines. They primarily attract the attention of visitors.
To inspire and shape the idea, look at other sites, made using Wix.
Publish your website and do not forget about its development
You have thoroughly studied the site, until it was constructed. Certainly it seems to you that it all conveniently and logically arranged, the texts call for proper action, and design does not hurt the eyes. However, this is only your opinion and would be nice to approve it at least in a small group of users.
Ask friends, relatives and acquaintances to look at your page and talk about feelings: that you liked, did not like, whether to work comfortably with the site, if errors or problems arise. Better to create a questionnaire. So your focus group will be easier to understand what exactly it is necessary to pay attention, and you get enough concrete answers.
It is not necessary to make absolutely all the proposed changes, pay attention only to legitimate criticism. Now you can publish your website! The publication - a joyful moment, but he is not shutting down. You sail, but you need to fill them with the wind.
Constantly develop your website:
- Take care of search engine optimization to make your website appear on the first page of search results, and ideally - in the top.
- Periodically update the content. This will improve indexing and increase the interest of the audience to your resource.
- Develop interaction with the audience via mailings, campaigns and contests in social networks.
We hope that this article will inspire you and useful and beautiful sites will be more. Good luck!
How to make a website