How to make online store: A Beginner's Guide

Despite the fact that small and medium businesses can promote their products in social networks, online store remains an essential tool for development. It was in his shop can show the products in the most favorable light. Conveniently logical directory structure layout, the corresponding category of goods, and, of course, the ability to pay - those functions, the implementation of which it is difficult to imagine Group sotsialok.

Make and store can be on their own, to use proven solutions. What to look for when creating the online-market?

domain

Shop starts with billboards and online store - with a domain name. When you choose a name for your store, please note that it should be easy to remember, easy to spell and gain in the address bar. Too long and strange names in which users get confused - a very big mistake. Also, the name should signal that you have a serious business, positioning and credibility. Therefore, when choosing a domain is better to invest in good names with extensions that are familiar to most users, and choose those that have proven themselves well.

Home

Home page of your store - a showcase. At first sight a visitor must understand where he is, that he can buy in the store and why not buy here. This means that in the main are the best products and promotions. In any store, we see first showcase with the most attractive offers and best products.

What else should be noticeable when entering the store? Various departments (goods catalog), cash (sections on payment and delivery rules or shopping in general), the seller (online consultant or easily visible to the search string).

Catalog

It is the most important section of the entire online store, and for which your site is created. And the design of the directory you need to take a responsible approach to the issue of group products by categories. If you have a small range, then it makes it easier, but without preparation and careful consideration is indispensable.

Buyer needs to understand what products he finds on a particular page in the directory as soon as he read the name of the category. Do not seek a reduction in the list of categories and groups: one group is better to add a small amount of products than it difficult to find the right product.

When you decide the number of categories, you can choose how to navigate. For the location of a cap fit directories that are not more than five, a maximum of seven groups. Larger catalogs are arranged in a list in the sidebar.

In the catalog, do not use more than three sub-levels, so as not to confuse consumers.

Each product page

The storefront buyer picks up the thing that he liked, and inspect it from all sides. In the online store you need to create the illusion of being next to the product that the visitor is not left in any doubt about whether to purchase this item. Include as much information about the product: in addition to the name, add information about the shelf life, composition and consumer properties, rules for the use of things, if they are specific. Good working customer reviews: they give an idea about how to use purchases and increase the credibility of the store.

Make good photos of the products. Independently can also handle, especially at first. Pay attention to lighting, remove with natural, but not too bright light. Give visitors the opportunity to view the product from different angles and perspectives, to estimate its size. To do this, lay next to the product familiar to all subject or spend shooting in the interior. Clickable pictures should be of good quality and large size, otherwise what is the point to them click?

A call to action on each page of the product. Apply for bright, visible buttons that help to make a purchase or go to the desired page. Having regard to discounts and promotions, use the magic word "now."

Search

Search term must be clearly visible on each page. Do not forget about filters: give visitors the opportunity to sort out the issue of popularity, price, date of receipt, or by other parameters relevant for your products.

Basket

The ability to view what is already in the basket should be available from any page. And in the personal section, should not detract from the purchase. List of selected goods, the price, as well as buttons to call to get the goods. Another good idea to specify what steps are to be done before the purchase takes place.

Working conditions

There should be all that relates to the conditions of work with users. How can I pay for purchases? How is the delivery? As you are returning an item? What guarantees do you give?

The question of payment and delivery better put to individual pages and much detail to describe the operation of the circuit. If the cost of delivery varies depending on the region or the volume of the order is not limited to a common phrase that the price is calculated individually. Make a large table and specify where and for how much you are ready to send the goods, without forcing the user to perform this work.

When specifying payment methods, if you may transfer funds from credit card, mention what security guarantees have payment.

The possibility of buying without registration is required, especially if you have a small shop or a common range, otherwise the buyer will go there, where it is easier to buy the right thing.

Contact Information

If the first was opened a real store, be sure to specify the address, and leave those contacts for which you can be contacted quickly. The phone number is required if the tube is guaranteed to take: do not force customers to listen to beeps and spend time on calls in vain. For fast and effective communication, leave the contact form. The fewer steps you need to take in order to contact the store, the better. And if you can write a message directly to the contact page, this is a big plus.

Useful information

Remember the rule of creating content for your site, always give more than is expected of you. In any store should create a page with background information. In a clothing store or shoe such auxiliary member will table sizes in the supermarket goods Repair - Tips and articles on the rules of work, handmade gift shop - master classes. This is not necessarily the page, but they can rely on, doing search engine optimization and promoting your store.

Rely on professionals

Typically, developers and design team working on the site. Beginners tend to trust the professionals, so I think that to make a good online shop is possible only after treatment in an expensive studio. C but this task can be handled independently and through the web designers that offer a lot of templates for creating websites. Pros use is that you do not have to rack their brains over the desired elements: mostly everything is already thought out and considered.

One of the most popular designers of sites WixFor example, offers templates that are optimized business from the perspective of "stuffing" of e-commerce. And what design you opt for this content - up to you. Templates are created as a guide and a starting point to build your own unique website. Even on the same basis with the help of a web designer, you can create an unlimited number of ready-made shops, quite different from each other.

Store management requires constant attention, if you want to keep it up to date and regularly update information. If necessary, you can always find detailed guidance for each step, sometimes with video instructions. In them a word about the code! Everything is clear from the first, even for beginners, who have not been faced with the site building.

The creation of an online store because of the large amount of content takes longer than creating a simple small website. But even with the independent work on their online store in your free time you can handle a few days or weeks (depending on the amount of free time). Not every Web-studio will meet at such times as the result of the work will be of the same high level.

Try it, your business is in your hands.

How to make a website