5 rules to send email, which will increase your chances of response
Productivity / / December 23, 2019
The impressive half a million e-mails were the subject of in-depth analysis Yesware company that knows everything that happens to your message after you click "Send". Results of the study are summarized in the top five recommendations, significantly increases your chances of getting a response.
In spite of the presence of many and varied ways of transmitting information, e-mail It remains the main means of business communication. That is why Layfhaker often refers to the email-subject, telling their readers about etiquette principles and writing rules professional letters.
So, what do we advise the pros.
What day of the week to send
Some people believe that on Monday and Tuesday - the best days to send an e-mail. Perhaps due to the belief that a person is most active in the early days of the working week after a good rest, so it has enough power to perform unscheduled tasks. But in a small Friday predpyatnitsu and Friday at the recipients of the message is running out of desire to perform an unnecessary burden.
The reality is that there is no optimal day. According to the analysis, the probability of view and reply to it fairly evenly distributed from the first to the last working day.
However, when it comes to the weekend, the situation is changing in favor of the sender, and his chances of response increases.
Researchers attribute this fact with less "competitive" in the recipient's mailbox.
If you are sickened by their work in the weekend or you matured travel outside access to the Internet, use the services of specialized services to send messages on a schedule. For example, Boomerang, Right Inbox or MXToolbox.
What time of day to send
Who first come, and sneakers. Part of this is the case. The early letters often catch the eye to the recipient. But the other part of the truth is that recent messages are not less effective.
The vast majority of letters sent from 9:00 to 15:00. It would seem right in the working hours. However, emails sent between 7:00 and 08:00, and after 20:00, "punch" often.
40% of the letters written in the early morning or evening, get your answer.
How to write the message subject
Surely you've often heard that the subject of the message should be written on the principle of "brevity - the sister of talent." If so, you prepared a little surprise: Thread length of the message does not affect the probability of reading and responding.
However, researchers have identified some of the words really affected the frequency of reading and response speed.
For example, letters with the words "steps", "campaign" (not to be confused with the "Company") and "next" had the highest response rate, and with the words "calendar" and "online" - the lowest.
How many recipients can be specified
One hit - four holes. This undeniable truth about the plug does not work in the case of a multiplicity of email recipients. It is not necessary to drive the message recipients in the field more people.
Empirically determined that your letter should contain a single mention in the "To" field and the same number in the "Copy".
When you add a person to the section "To", you are referring to a specific person for a response. When you enter another person in the column "Copy", you render the social pressure on people from the field "To". Also, you give yourself an extra chance for a response if the primary recipient does not respond.
How long to wait for an answer
Mooch, tail, menace - those half-hearted labels that you reward myself at the thought of sending repeated application, and set aside for later action. And in vain! No need to lose five days in anticipation of the promised response, which is what most of us. Down with shyness and uncertainty!
The study says that 90% of the responses come within one day of receipt.
If at the end of the day you do not see the reverse reaction - to submit repeated without any hesitation.
This 21% will increase your chance of getting a result.