Tips himself on product management

I wish I understood five years ago, when launched Ecwid, Everything that I understand right now. If I could send in the past myself advice, I would have sent the link to the post.

Time - irreparable finite resource

The money you earn, the people - naymosh. Your time has not return. It is an irreplaceable resource in your final battle with competitors.

In the year of 250 working days. It's 25 chances to seriously improve the product. 25 shots in your battle. It is small, so do not waste time in vain.

Say "no" great ideas

You're a smart guy with a bunch of good ideas. Your team - brilliant people who have them too much. The terrible truth - the majority of the ideas you do not do because of the finiteness of time and command.

Since you do not have enough time to make the team and all the ideas that choose to implement only a small part. And others say "no."

It is difficult to say "no" to his ideas. It is difficult to say "no" commands ideas. But if you do not know how to do it and say "yes" to every sentence, you do not sfokusirueshsya on really important things.

Do not look for reasons to make the idea. Of course, you will find them, it's a classic confirmation bias. Look for the opportunity and the reasons for not doing idea. Expose her doubts, look at her "hole".

A good product manager never talks immediately "yes". Its first response "by default" always "no."

You do not do, but to solve the problem

Customers want solutions to their problems and benefits. Features they do not need.

Proper modification of the product solves the pain and problems of the client. Directly or indirectly increases its sales.

If you do not know what pain the customer decides to change and what benefit will bring a good time to say this change "no".

Mer success in revenue

Revenue and number of active users - the main measure of success of a product manager. Number of Issued features, originality, or the joy of users do not determine how good you are. If revenue is growing - product manager, well done. If not growing - is not done.

Do not make the products and release them

Product changes or not, as long as users do not use it. No matter how cool you have an idea or a sketch. If the change is not the users - you have not yet done its work.

The ability to produce products, despite the force majeure and complexity - is the main skill a good product manager.