4 Leadership Lessons of Steve Jobs, Albert Einstein and Benjamin Franklin

According to Walter Isaacson, author of five biographies of well-known leaders and innovators, the reason for their brilliant achievements was not a mastermind. In our world, millions of smart people, and most of them - mediocrity. According to the author, the main factor that led to the success of people like Einstein, Franklin and Jobs - the combination of the non-standard approach and the ability to think creatively with discipline and a real passion for their work.

At the last Digital Marketing Conference Connection 2013 report Isaacson touched principles which helped the three geniuses - Albert Einstein, Benjamin Franklin and Steve Jobs - log in history. Four key principles can help anyone to stand on the same level with great leaders.

1. Realize the real meaning of beauty

One case of childhood helped Steve Jobs of great importance to understand the beauty that fully reflected in Apple products. Steve's father once gave him an assignment to build a fence in the yard. At the same time, he demanded that the inside of the fence, which has not been seen, was as neat and beautiful as its exterior.

Steve Jobs will always remember this rule, and in time demanded by Apple engineers to parts which are not visible in apple gadgets, were as attractive as the appearance devices.

2. Have a real passion

As a child, Albert Einstein received a gift from his father's compass, and this device just grab it. The ability of the arrows always point north absorbed all the attention of the future of the great scientist, and he spent day and night, trying to penetrate the mystery of magnetic fields.

At 17, Einstein met with Maxwell's equations, which describe the magnetic waves, and an obsession that began with his father's gift, eventually led him to the theory of relativity.

3. Simplify, to focus on the main

Steve Jobs was a true expert on simplification projects and taught others to do the same. When Jobs returned to fight for Apple in 1996, he looked at dozens of products, which at the time was producing company, and reduced the list to four.

If Jobs was present at brainstorm with others and seen ten ideas, seven of which he crossed out. Passion for simplification and manifested itself in the development of product design, making it more convenient.

4. Learn to listen to others' ideas

Benjamin Franklin believed that a good idea can occur in any person. In 1728 he founded the rap group of craftsmen and merchants under the name "Club leather apron" and after 15 years the circle turned to the American Philosophical Society.

The ability to be humble and tolerant is very useful because it teaches us to listen to someone other than yourself, and try to understand their point of view.

Ability to accept will not make a hero out of a man, but it helps to establish democracy, and then to become a true leader.