Brainstorming: how to generate explosive ideas

The idea of ​​brainstorming is not to come up with the participants only excellent innovative ideas. The purpose of this technique - generating sets, the myriad of absolutely any ideas. Not a permanent solution. But the idea just might be the key to solving a particular problem.

The advantage of method is also part of several people in the process. The more participants, the more interesting ideas.

Application of the method of brainstorming requires careful planning. Then it will bring tangible results.

Before brainstorming

Prepare the space

It is important that the room has the required energy. Hang in the room put flipchart or whiteboard that all was clear. The room should be closed, so no one can disrupt conversation.

Tune in to the discussion

If a person is accustomed to working alone, it will be difficult to adapt and express their opinions in the group. Therefore, the facilitator should use some of the techniques that everyone can get rid of the excitement and catch the right mood.

For example, the technique of "A knife, a child and an evil cat." Members scattered around the room. One by one they pass each other imaginary knife, throwing him into a ninja-style. Participants then transmit the child, depicting the characteristic sounds for him. And in the end - an evil mad cat. You need to get used to the role and behave as if it all happens in reality. Participant must look straight into the eyes of him to whom he conveys something.

Mark goal

Participants must clearly understand what purpose they serve. For it is in the lead. His task - to guide them and to monitor the progress of the whole process.

Set time limits

Over the course of time and is monitored by the assault lead. Highlight for 15-20 minutes to discuss each question. You can also set the ultimate goal. For example, generate 100 ideas 20 minutes. For the participants it will serve as an additional motivation.

During brainstorming

Always say "yes"

The facilitator should not get hung up on his own point of view and to be selective in the proposed ideas. A good leader is open to all new, unusual or even crazy. So participants will be able to come up with even more interesting.

Stick to the topics

During a brainstorming atmosphere is strained to the limit. Therefore it is very easy, as they say, to leave the wrong steppe. The facilitator should ensure that this does not happen.

Record all the ideas

This can be done either leading or the participants themselves. In the second case, the participants handed out pens and sheets for records. Or each of them in turn goes to the board, and expressed Jot your idea.

After brainstorming

sort and refine ideas

If all goes well, after a storm, you will have a lot of ideas recorded. Including funny, scary and crazy. Do not rush to get rid of them. Sometimes these are the ideas are brilliant.

Participants are responsible to distribute ideas on certain criteria. The easiest way - use a highlighter. This will help break up the ideas into groups.

Develop a strategy based on these ideas

In each group select the best of ideas. Remember that the "best" does not mean "easiest". Make a note of these ideas in a separate list. Then work through them. Think about how you can use them to solve problems.