IPhone 5S: «S means 7"

Remember how some time ago, Tim Cook said that efforts to ensure the development of privacy will be doubled? It seems that he did not lie. For the first few years, apple company announcements of new products (at least most of them) really came as a surprise for the audience. Well, the general concept of the future iOS partly to guess, but what do you say about all of a sudden a new Mac Pro?

But the fact that Apple has not revealed new mobile pieces of iron together with the updated iOS, was not surprised by virtually anyone. Naturally, this requires careful sawn OS beta testing before gets to the wolves millions of users, and in the autumn we are likely to finish it waits for iOS 7, which will be shown on a new iPhone.

What do you expect from the next Apple smartphone? iPhone 6 with a total redesign? Unfortunately, this year we will not see the device, something different from the current iPhone.

Not long ago, some astute person talked about how Apple has attached its tradition with the release of «S» models this year. The two last-generation iPhone came at a fairly similar pattern: in front of the new generation iPhone rolled out some upgrade the current iPhone, virtually indistinguishable from the appearance, equipped with a more powerful and filling two-three new functions. This is certainly a success for Apple - the design of their devices at all out of time, so the upgrade can not be reproached for the fact that it is out of date even before its release. And what about the new features?

Here also the release of iOS 7. Apple says: good design is based on the sensations and feelings that are causing your product. Appearance is secondary. It does not matter what kind of iPhone in your hands. We want you to fall in love with iOS 7 in yourself, if you are familiar with the operating system for the first time.

In fact, the processing of the operating system - a far greater risk to Apple's, rather than the release of a new, different in appearance smartphone, let it even be plastic and with a larger screen. Why? Because a new smartphone, if it looks stand out from the predecessors, will buy anyway. Yes, a lot of people putting in the highest priority just the fact of having the newest, the latest version of the smartphone. In the US, people go to the termination of the current contract with the operator, and buy smart phones to get rid of the operator for much more money, if it is the only way to get the newest model.

That same year will be different. Not so important, how it will look the new iPhone, the user's attention will be drawn to a greater extent the new operating system, and they will tell it was her. Apple itself wants this time was so. Look at the pictures from the presentation: It is shown on the white model of the smartphone, to draw attention to a new, more content to easy screen.

Look not to the device, look at the system: iOS 7 - this is the new iPhone.

Never before have we seen such a radical transformation, and Apple wants to fall, we looked at our current iPhone as completely new devices running the new operating system completely.

The new smartphone is not at least get a new design, so that the new design will have iOS. Yes, most likely it will be one or two or three new features that will certainly be in demand by users (Better camera - an excellent candidate for such a novelty, but still so actively discussed the function of reading a fingerprint).

We will not see any completely new iPhone, this time all the glory get reborn iOS, and in this context the additive «S» fits as a tribute to a brand new operating system: S - an iOS Seven.

(via michael Simon)