Regardless of whether Apple will release the iPad mini as a competitor to the existing number of 7-inch tablets other producers, or whether it is "the product of a completely different league" (yeah, the difference is less than an inch, but this is because it is not a 7-inch tablet, Yes, it is almost 8 inches, as you said, it will never make a 7-inch tablet, yeah), other companies have already begun to respond actions.
Amazon pleased over aggressive Kindle Fire HD advertising of the tablet in which shows a comparison of characteristics iPad mini and their development, with the most significant and marked for non-winning apple tablet features.
Get and resolution, and pixel-by-inch and HD viewing capabilities and speakers. It fits even super fast technology Wi-Fi MIMO, which the iPad mini can not boast. At the end of all there is a price comparison. Indeed, the $ 130 difference attracts attention, well, to finish off the minds of consumers, all this is wrapped in a defiant slogan "much more for much less", as well as
quote with an authoritative resource with Gizmodo was not flattering opinion of the apple tablet.You can blame the Amazon in the "dirty tricks", but, remember, Apple did the same thing on the iPad mini presentation of Nexus 7.
It is sad, but it came down to the fact that literally says Cook, "Our 7.9-inch tablet is not a 7-inch tablet," and instead of direct arguments about the benefits of a product to the user at the center stand theses "Our X better than their Y ยป. What's happening?