More recently, Apple sent out invitations to eventTo be held on September 12 in San Francisco, and must submit the iPhone 5 around the world. But why does the new smartphone gets exactly the number 5 in the title?
If you look on the iPhone story, the figure that first appeared in the iPhone 3G, does not constitute a serial number or the generation number. It is obvious that at the moment the main thing for us was to emphasize that the new smartphone works in third-generation networks, and more, this figure does not mean anything. How does this affect the names of all future iPhone? Obviously, that is not very good.
Most consumers are used to identify a particular version of the serial number of the product. So arranged current number system, so numbered floors of the houses, the sequel series to series, etc. That is, you call your Apple iPhone 3G just like 2, and no problems would not exist. Then creates a faster variation of the iPhone 3G under the name 3GS. The idea is that this is the iPhone 3G, but there are 3G, but 3G mass minds sounds cooler than just 3, so that the serial number here is not passed. It would be possible to determine the number, in accordance with the generation, but here Fail: in fact, 3G and 3GS are the 2 nd Generation, and for the consumer it is not clear at all. How so? First out 3G, then 2? And even without the G? Do not believe that the majority of buyers of technology does not understand anything in it? Ask a few friends to decipher and briefly explain the term 3G. Yes, for most of them any conscious value has only a figure, and the larger it is, the better their iPhone. Similarly, it is measured by the number of horses and engine capacity the people who most of the time standing in traffic, but that's another story.
Now for the iPhone 4. Why 4? Third generation, but the serial number of the fourth. It would seem, here it is, the correspondence, but goes 4S, which looks the same, but the performance is superior to its predecessor, but it is not 5. Why? Binding to the current generation? It lost all sense of binding and published iPhone to generation, and serial number. There remains only one explanation: the common people, ie, purchasers, so understandable. Probably do not need to explain why the people themselves have long been dubbed the next iPhone as the iPhone 5. And, perhaps, Apple did not contradict them, putting the figure at the picture of the September announcement of the presentation. All this is just a game to the public, and on your iPhone 4 or 4S you will not find this same figure. You are holding a iPhone, and it is written on the rear panel.
And now a little about the iPad 2, new iPad and iPad mini. Why Apple rejected the numbering in their plates? The answer is quite obvious: all because of the iPad mini. Imagine that the last full-length plate would have received in the name of three, and then goes iPad mini. The consumer wants the tablet, on the packaging which is a big number, especially in this case, it is only for the iPad. Look further. Leaves iPad 4 and iPad mini 2. How would you not think, it is difficult to make the buyer to transfer attention to the numbers on the format, that is, the word mini, or lack thereof. As a result, a small tablet, the fate of which is not clear and so may deliberately fail due to the lower numbers. How to switch the attention of customers with numbers? It is necessary to remove the numbers. Here the focus immediately shifts to size. Equally cool, the plates equal, differing only on the diagonal. Problem solved.
The idea is that the numbering of products makes sense only if a single line of products. If the products in the line more than one, then the sequence numbers do not work, and you need to switch attention to the features of each product line, in the case of the iPad is the size.
Anyway, so far Apple did not manage to enter customer confusion in the final, although explain to someone why there are the first and fourth, but there is a second and third iPhone, is difficult.
And it looks like your ideal product labeling? Does it seem to you a great solution rejection of rooms to denote the year of issue? For example, iPhone 2012, iPhone in 2013, iPad mini in 2012? Quite simple and clear, and at the same time observed that the most familiar numbering from smallest to largest.