The exhibition Macworld 2007 Steve Jobs quoted the famous phrase of a hockey player Wayne Gretzky: "I try to be where the puck will be, not where it is." It was a great testament to Apple the ability to be a few steps ahead of your competitors and anticipate market trends.
Mac. iMac. OS X. iPod. iPhone. iPad. All these products were revolutionary for their time and make Apple the pioneer of innovation. Many people think that now the guys from Cupertino to slow down and is no longer able to make the revolution and innovate.
From this point of view, disagrees Michael SimonWhich at MacLife website published his thoughts in which the iPad Air to the example proves that Apple maintains a good pace and continue to do the best and most innovative products. We publish his article in Russian, and encourage you to get to know her.
Now, many criticized Apple for what the pace of innovation in products decreased slightly. In it there is also concern for the share kupertinovtsy. Like, if they are simply equipped with new iPhones fingerprint scanner and a new processor, and millions of people around the world still want to buy New apple smartphones, Apple can relax and just pochevat on our laurels, collecting big profits without significant improvement in their products.
If you are of the same opinion, then I hasten to disappoint you - you just do not understand Apple. Kupertinovtsy never make major changes to their device, if it was not really a good reason.
Take a look at the iPad Air. Just 3 years ago, Apple has created a whole segment of the market segment of compact tablet PCs. And yesterday was presented to the fifth-generation tablet from Apple, which is much lighter and thinner than its predecessors, has a great design, the version with 128 GB of memory on board, two distinct camera, Super clear screen and a good iron fillings and thus it does not slackened during runtime - Yabloko promises 10 hours of battery operation, and I have no reason not to them believe.
You see the best tablets on the market than the iPad Air? Me not.
Innovations for Apple became a kind of routine. And they do not implement them until you are sure that they "just work" and really need the consumer. Look closely at the new iPhone 5s - you will find in it a lot of improvements, including the Touch ID and chips for the camera. Could they appear in the iPhone 5? Of course. But then it would not work as it should.
Back in 1983, giving an interview with Time The, Jobs said, "We could let Lisa and a year ago, but then it was not so perfect." 30 years later, Apple continues to follow this principle. Apple will never release a new product, not yet convinced that it is made with a bang.
An excellent example of the opposite state of affairs - Galaxy Gear new smartwatch. The Samsung think they are ahead of Apple's, presenting smartwatch earlier kupertinovtsy and thereby allegedly opened a new category of devices that extends the existing mobile ecosystem. In fact, everything is different. Galaxy Gear only work with a couple of smartphones from Samsung, quite brakes and hold the battery in the best 2 days. Not surprisingly, most analysts doubt the Galaxy Gear utility for consumers.
Someone who just comes first on the market is not always the bearer of real innovation. Apple released its iPhone and iPad, not in order to be ahead of the competition, but because it followed his plan, calculated for the years ahead. The same thing will happen with the iWatch - Apple will not rush to release its smartwatch on the market, in order to make them better.
The difference is even this: the first generation of Apple products are always a cut above its competitors. At the same time, at the Yabloko always reserve for improvement - and it's not because they did not have enough time, and to all the chips being introduced to make quality. Compare, for example, the first iPad and iPad Air - on the one hand, they are very similar, but on the other, the first iPad is already looking as antiques and Apple has made significant progress in its tablet computers.
Maybe people expect from October 22 Apple more, but what we got - a free OS X Mavericks, iPad Air, iPad mini to the Retina, says that kupertinovtsy seriously improve their already excellent products.
If you feel that Apple is trying to be where the "puck has now ', not there" where it is ", it means that you simply do play hockey where it is. Apple company continues to be true to its traditions and guessing the position of "puck" in the future.
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Do you agree with the opinion of the author, and why? Apple really still doing the best products or inferior palm competitors? Does she guess the direction of "puck" is possible? I will be glad to hear your opinions and answers in the comments.