Apple's chief designer shares his secrets

Undoubtedly, the work on the creation of any physical object - this is a serious and multifaceted process. And no matter what the critics say the new iPhone 4 from Apple, created a fourth-generation device with great difficulty and effort.

Apple's chief designer Jony Ive (Jony Ive) in an interview, It sheds light for the whole process of production iPhone apple products and 4 in particular.

Mr Ive says: "Considerable importance in the formation of sensations is playing material from the use of the device from which the device is created."

"We are experimenting and studying the materials, process them, learn about their characteristics, we think over the process transforming them into a finished product, for example, considering as machining and grinding affect them. This understanding is very important for our work, "- he continues. According to the designer, the only way to figure out how to manifest itself or that the material in the work - is to use it to create a product.

Despite some problems in the iPhone 4 on its creation put a lot of effort. Experts from different departments Apple should work synchronously and consistently to all parts of the device to function properly and smoothly. As a result, all those who for the first time takes a novelty in the hands of really amazed by the quality of its build and materials.