$ 5 per application - is not expensive: users should help the economy App Store

Our smartphones, perhaps, one of the most expensive things that we carry with them every day. But if the iPhone is not exactly cheap, so why do we save, studying virtual shelves App Store? The irony is that our desire to buy cheaper in the long run could hit our same purse.

Love for free apps is not surprising - surprising that a program for 3 bucks already called the road, and $ 10 for the product - even exorbitant price. Many will spire in the same free version toy, stuffed with advertising, rather than once to spend $ 5 and play the hell out without any advertising.

It may seem strange, but this approach has iOS users in both the short and long term. That's how "ekonomschiki" not regretting money for eye-device, but the change in the clamping applications, punish himself.

You get what you pay for

In general, the program with a large price tag often are much better than their free counterparts (though there are numerous exceptions to this rule). Tviteryane Some may say that the "company» Twitter app provides better functionality, but most enjoyed the program just because it's free - paying for Tweetbot or Twitterific, you get a much wider set of tools and a more functional design.

The same applies to any other category of applications. Of course, there is a free RSS-Reader, word processors, games, and many other good products at zero price. But that's the whole point, that paid programs - better, because free unreliable.

Developers prescribed price for their application for a very simple reason: the creation of any application is worth the money. After receiving their profits, they can invest the money in the further development of the product or in the creation of new programs. And we, as users benefit: we get improved old and cool new applications. Free same products are often forgotten by its creators: so far, for example, there are programs that are not adapted to the taller screen of the iPhone 5.

Suppose there is some application cost $ 1. Developer receives from each purchase of 70 cents, then you need to sell 70 thousand. copies of the product to help out 50 thousand. $ To cover the cost of development and design of the application. And so on the one-dollar program to raise a good business to sell more than 300 thousand. it copies.

However, $ 1 for the program - it's too cheap, but the developers assign a price just because it is for the user is more or less acceptable. But this is the "Catch-22": Developers set the price too low, because it is that kind of money, they think people are willing to spend for their product. And if they are right, then we as consumers have a greater negative impact on the existing and potential businesses.

Climbing "shariuma"

Developers have to be smart. If so many people in the App Store does not like to pay - here you tons freemium'a (or shariuma - from the word "ball" and "premium" - a comment. trans.). However, such a model - get a program or game for free, but pay if you want to work or play more - many more annoying.

Many people remember the history of the transition Real Racing games on sharium-basis. If the second part of the toy was worth as much as $ 10 and provides full freedom of action, the third part It was free but in mikropokupkah users are forced to spend much more than one Green ducat.

However, just as in our hands: the greater will be our willingness to pay for different products, the less the developers will resort to tricks, such shariumu.

The point is not in such big money

Even the "top-end" fee-based program will cost about one-tenth of the cost of the iPhone. This is a reasonable price, if a particular program at this price you need. You do not buy an iPhone in order to play it with free apps. The whole point of self-deception, saying that $ 5 for the program - it is expensive. But it is normal for good products.

Mobile applications are often compared to a cup of coffee - they are about the same price. But if the coffee for $ 2.5 gives you a moment of pleasure, the program for 5 bucks delivers for many hours, and a $ 10 software will increase your productivity significantly. Many Americans pay $ 9 a month monthly fee Netflix, get hours of entertainment, while others spend $ 40-60 for one (!) Game console.

Of course, an expensive cup of coffee worth the money: aroma, taste, caffeine... However, the same approach can be applied in evaluation of good apps - at least based on the pleasure derived from both the coffee and working with program.

Spend money on different applications - is not only an opportunity to get these applications, but also to invest their funds in future products. Maybe it's still not worth too much to regret a few dollars, if depend on them your favorite programs and their creators?

— Lex Friedman, MacWorld.