Dashboard - Google Analytics for iPad and iPhone

"You can not improve what you do not measure." These words usually attributed to prominent American mathematics and statistics William Deming. I think, fully share this opinion and website owners. A few days ago we told you about the application Analytiks. Use it to keep track of attendance, using the iPhone. Following the publication received several letters in which was asked to write about a similar app for the iPad. Well, let's continue the theme.

Dashboard - is a client to Google Analytics. a universal program, adapted to run on iPhone and iPad. Supports 2-step authentication, so it can not provide the data to the entire account at Google, and generate a password specifically for the Dashboard.

Unlike Analytiks, Dashboard does not impose a hard limit on the number of sites. I remind you that in Analytiks set strict limits - no more than five.

Dashboard interface does not possess any beauty or convenience. There is even a small threshold of "entry". To fully adapt to the application, you have to read a dozen articles of reference, which are available in the application.

On the Home screen displays 5 parameters: the number of visits, visitors, page views, conversions and successful Performance Index. The program provides a little more information than Analytiks. The ability to track the target - a definite plus.

In one tap, you can switch to the statistics for the day on the data for the week or month.

Next to each indicator (eg, the number of pages viewed), the developer brought two more metrics. One shows how the site has changed the work efficiency compared with the previous period. When this is compared to the attendance reached for the current time period, with all of the previous period (Such as traffic in the first 10:00 of the current day program will be compared with the previous 24 hours day). wrong decision. You do not know how well the site is now working. You can not make a decision - to publish more material or not.

Dashboard allows you to define key performance indicators (KPI). For example, if your website is visited by 1,000 people a day, and you strive to 1500, you can choose the number as such an indicator. The second metric is the target. The program reports, as far as you do not reach the predetermined value (or how it exceeded, and this happens). KPI defined in the application, it is not necessary to install them in Google Anaytics.

The big disadvantage Dashboard - weak data visualization. You have access to a dry figures, a simple graph. Neither the public sector, column or three-dimensional charts are not here. The program also does not provide information on traffic sources, the geography of visits, use the browser.

Author Dashboard introduced another indicator of the effectiveness of the site - Performance Index. The closest analogue, according to the developer - stock indexes. Site is assigned a conditional index - 1000 which varies over time (as indexes and exchanges). Underlying Performance Index are attendance rates and their weight. The formula is (clickable image)

In my opinion, Performance Index - a synthetic, completely unnecessary measure.

iPad-version looks stretched iPhone-analogue counterpart. The interface of the mass of empty spaces in which to place useful information. The basic version of Dashboard distributed in the App Store for free. Pro-version It allows you to track configured in the Google Analytics goals (Goals). For her asking $ 4.99.