Apple Presentation: unfulfilled expectations

With each presentation, Apple connected with lots of expectations. Reverent attitude of fans actively warmed rumors, real and fake leaks, critical reasoning and sofas serious analysts. The closer to the presentation, the higher the degree of anticipation rises. But excessive demands is very difficult to meet even such an innovative company like Apple. And thus each presentation is accompanied by curses, groans, and other expressions of disappointment in the company's address, once again not lived up to expectations.

Let's talk about what Apple hopes were dashed in the final presentation. And we are not talking about some weird dreams, such as a smartphone, managed by thought, and that theoretically could be and what to write, speak, and shared opinions.

And it's all?

First place in Top unfulfilled expectations traditionally holds claim: why so few have shown? Many had hoped that Apple's presentation will introduce lots of different new products - 2 iPhone version, the updated iPad mini and iPad with Retina display, Apple TV and, of course, the long-awaited iWatch. But the company is completely focused on their smartphones, but for the first time in history has presented at once two models that are very different from each other, as well as accessories to each.

Many were disappointed, they clearly expected more. Although obtained by sober reflection that Apple and said so more than enough this year.

It played a role and a lot of leaks - those who follow the news knew pretty much of what was presented at the launch, so the most loyal fans surprise it was very difficult.

New, iPhone «budget»

Perhaps the biggest of unfulfilled expectations - the price of iPhone 5C. Now it is difficult to determine from whose light hand were launched in the phrase "budget iPhone» turnover and "cheap iPhone », but they clearly have fallen on fertile ground, and many really expected that the plastic iPhone 5C will cost very little. Put the figure at 300, 350, 400, 450 dollars, with no one bothered that 300 and $ 400 worth 32- and 64-gigabyte iPod touch 5th generation - the device is clearly lower price range than iPhone.

To date, the role of "budget", "cheap» iPhone assigned to the good old iPhone 4S. Pay attention to its price - $ 450 (without contract) for the model with 8 gigabytes of memory. $ 450 - this is the lowest price that Apple is ready to install on their smartphones. Now take the iPhone 5C with its minimum of 16 gigabytes of memory - a step in the amount of memory in the pricing of the company adds at least $ 100, - and here it is the price of the iPhone 5C - $ 550.

In this case, iPhone 5C, in fact, was "cheap iPhone", or rather "cheap iPhone 5". Despite the improved battery, iPhone 5C is worth $ 100 cheaper than the cost of the iPhone 5, which is compensated by a plastic casing.

In general, the revolution did not happen, iPhone for $ 300 and has not appeared (someone really believed that he would be?), Expectations were not fulfilled.

128 gigabytes of memory

iPhone 5S has not received version with 128 gigabytes of memory. Rather than add to its flagship model with increased memory, Apple removed the model with 64 gigabytes of memory in the iPhone 5C. According to the structure of the models it turned out like the same thing - with a maximum memory of the device is only available in line iPhone 5S, but in this case we can say that the company has played a fall rather than increase.

It is likely that the iPhone 5S with 128 gigabytes of memory will appear later, without individual presentations, as it was with the iPad in January this year.

Support for NFC

There were hopes that the new iPhone still will support Near-Field Communication technology. Their emergence has contributed several attempts to get Apple patents on various technologies using NFC. Plus fueled rumors and active and successful use of NFC devices competitors.

But Apple has remained true to his convictions, and support of this technology in the presentation device and has not appeared.

Four-color iPhone 5S

For a variety of photo leaks turned out that the iPhone 5S will be available in 4 colors - to the classic black and white and silver were to add a white-gold and black-gray.

But the presentation turned out that the iPhone 5S will be only in 3 colors - from a lineup missing the traditional black version. A new color under the name Space Grey enriched the palette of the iPod, which resisted only a veteran of iPod classic.

And what are your expectations were not met Apple, at its last presentation?