New problem App Store: the capture application names

We talked a lot lately about problems App StoreFaced by developers of applications for the iPhone. This complex the approval process programs, which may be delayed for many weeks, and inconvenient iTunes Connect, and a large amount of debris, because of which earn in the App Store becomes harder and harder.

Recently, these problems added new - "capture" of the names of applications. The thing is that the representatives of the British company's application development for iPhone - Atomic Antelope - They reported that they were unable to apply for a review of their Twitch program, because the name is already someone I registered. On the other hand, the store is no development application with the same name was not there. This suggests that someone intentionally "take" catchy names - both come with domain names. But if in the case of domains to register a certain domain name can be contacted and negotiate a buyout, the situation with the applications we can assume that the name is simply refuse. After contact with the one who registered it already does not.

How does it happen that Apple allows some bullies like this rampage? It turns out that the whole thing in ill-conceived application registration process at Apple. The developer (or invader) enters the name of the application on the company's website, but can select "Upload binary code later." In this case, the same name can no longer be registered, even if the person does not load as a result of any application.

What is left to do for developers who have left a lot of ideas - and applications, and their names? Nothing, moreover, how to act in the same way as a conventional invader - first "borrow" the name, and then create and share your child's registration. And that has to do, including the Atomic Antelope.

Apple representatives normally slow to comment on the current and not a very pleasant situation. But, obviously, squatting can be a real headache for independent developers.