Pros and cons of paid content in the free app

At the end of last week, Apple allowed purchase additional content directly from the free app. iPhone owners will be able to download the program for free and for a fee to purchase additional features, content or subscribe to paid services. It is believed that this will help Apple to influence the level of piracy.

Such an opportunity for developers of free applications appeared when Apple allowed them to use StoreKit API. The Cupertino sure will benefit both developers and by the owners of iPhone. First, developers no longer have to create two versions of each application - paid and free. Just free app will offer additional services, opportunities and products for a fee. Second, if the user decides to upgrade to the paid version of the app, it will not have to uninstall the old version, and re-recorded it and enter your details. Third, developers will be able to charge higher fees because, according to statistics, users are willing to pay more for an application if the first try its free version.

But skeptics are also missing. They draw attention to the fact that if a person is already using a previous version of the application fee to replace it with the version "free +", you must re-register in the updated application and pay again. Also, Apple policy currently does not allow users to offer a demo version of the application with a limited term test or a reduced number of levels, with possible further acquisition of new levels or limits removal of time. You can sell only extra features. In addition, the introduction of a payment service in the application is less convenient for developers than just creating a paid app, technically. Among other things, the owners of smartphones from Apple would not be very convenient to look for the application in the App Store. While earlier developments were divided into two lists - Top Paid (the best paid apps) and Top Free (Best free) - now the new items on the basis of the model of "free +" did not match any of the first or second categories.

At the moment, as you can understand, the innovation is very mixed feelings among the developers themselves. And how about this idea you have?