With the advent of Google Maps in the App Store in iOS 6 regiment arrived Users

Finally, Google Maps official app appeared in the App Store, it was December 12th. And just for some week there was a significant jump in the number of iOS 6 users. Apparently, the iPhone owners in no hurry to upgrade mobile OS on their devices, just waiting for the promised release earlier application with maps from Google.

It turns out that with the advent of iOS 6, the number increased to 29% of unique users in App Store Google maps. This was reported by the company MoPub, specializing in mobile advertising. Startup works with 12 thousand. applications and is the daily account of views of advertising on mobile devices. CEO of MoPub, Jim Payne (Jim Payne) said in an interview for TechCrunch following:

Since the launch of Google Maps for iOS, we are seeing a 30 percent increase in the number of unique users of iOS 6. In our opinion, this is directly connected with the release of a mobile version of the maps from Google. These data also confirm that many users have been waiting for it to exit Google Maps iOS, to upgrade the software on your smartphone.

Other sources provide much less representative data. So, a mobile advertising network Chitika says only 0.2 percent rise in the number of users of iOS 6 in the first 36 hours after the appearance of Google Maps in the App Store. However, the difference is that MoPub analyzes over a wide range of data collected over a longer period of time, including weekends.

of iOS 6 users growth on hand not only Google, but Apple. After all, the manufacturer wants as many people use its latest products. Fortunately, now the wolves are fed and the sheep are safe: the owners are happy to iGadzhetov long-awaited user-friendly application with maps from Google, and their attention and sharp criticism of the "native" Apple mapping applications reduced.

[via MacRumors]