In the App Store added a keyword search

Apple's Guide recognizedThat should work on improving the search in the online store App Store. Now developers of applications for iPhone and iPod touch have to boot via iTunes Connect your programs resource type keywords (up to 225 characters), through which consumers can find and download them with necessary application.

Need to improve the search has been for a long time, because the App Store has more than 65,000 different applications. Even Apple CEO Tim Cook (Tim Cook) confirmed this during the last conference on the company's financial results. "As you know, we do it [categorize program] by application type, highlighting the most popular, best-selling, and so on", - said Mr. Cook.

An example of what you need to improve the search experience for users' queries - search results on the App Store site at the request «EA» (brand of Electronic Arts). Instead, the application of the company issued a search among the first 15 results from the games developer Digital Chocolate. And all because the abbreviation "ea" means, while "each" - "every".

In addition, third-party observers also criticized the search in the App Store, more precisely, its inconsistency. Among them - analyst Charlie Wolf (Charlie Wolf) from market research firm Needham & Co. According to him, consumers should be involved in a unique experience of buying programs in the App Store, which is not offered to other third-party online shops. Wolfe also argues that it is necessary to allocate a separate category of applications, due to which many people buy Apple products - smartphones and players.

Thus, innovation is necessary to consider a response to the pleas of consumers and analysts' comments, and also the chance that users will now be more likely to actively and productively use the App Store.