Why PHABLET gradually replace conventional smartphones and tablets

In any district of the planet (and smaller cities) you can see a lot of people are literally stuck to the screens of their smartphones. Their penetration into our lives intensifies passion for applications - every minute 48,000 apps downloaded in the world.

In comparison with smartphones, tablets given less of our time. They are non-essential device and more fall into the category of devices "nice to have". With the tablet comfortably watch a movie in bed, but in correspondence with friends is more suitable smartphone. With the increase in smart phones and the advent of the diagonal PHABLET encroaching on niche tablets, the question arises whether or not the last chance to stay in its current form, or they will soon disappear?

Statistics show that users are increasingly choosing PHABLET as the best of both worlds solution. Tablets and smartphones with smaller diagonal will still be on the shelves, but their market share would be much less. It is likely that small tablets and smartphones will take on a more niche use cases. Tablet, for example, will continue to be a great business tool for the retail sector as a portable cash register, menus, and other such things.

Applications are now stimulate the development of our smart phones, and to use them in full, users need a bigger display. Large, but still portable - here and start PHABLET. It is obvious that it is their time and in the future, most likely, their sales go through the roof, leaving behind the traditional smartphones and tablets.

The plates sit position

The plates came in 2010, when Apple introduced its first iPad. A year later, the company released the iPad 2, which currently remains the most popular tablet on the market, as well as 27% of the total number of all aypadov despite newer releases iPad Air 2 and iPad mini 3.

Apple's competitors are also trying to keep up, so the market has a variety of devices from other manufacturers, the most notable of these is the Google Nexus and Samsung Galaxy Tab. They are not as popular as the iPad, but still selling well.

Lately you can hear a lot of talk about the lack of innovation and the length of the plates of the life cycle. Despite the high sales during the last four years, even Tim Cook acknowledged that they stalled. And it's not just Apple products: the iPad, and Android tablets are noticeably worse than sold in the last year, after the sales peak in the early 2013th.

Even despite the fact that Apple releases new iPad once a year, and the Android-tablet appear more frequently, the overall percentage of tablet devices went into decline in the early 2013th. Recently, in the third quarter of 2014 (in which Apple introduced the iPhone great), the proportion of tablets among all mobile devices fell to an all-time low of 17%.

Smartphones are getting bigger

While reducing the use of tablets, marked trend of increasing screens of smartphones. They viewed even in the case of the traditional smartphones, not to mention Apple and Android, display devices which have reached the size of 5.5 inches.

Since the first debut in 2010, Samsung Galaxy S screen size has increased by 28%. iPhone screen, the size of which has remained unchanged during the first few years, it has grown from 2011 even more - by 57%.

When we use the phone only for calls, the screen size was not important. However, with the increase in the number of different applications, the roles were redistributed and now phone calls, this is perhaps the most underutilized feature in smartphones. Messages, social networks, internet, navigation, games - these are just some of the features of modern smartphones, which are now in demand. As the use of mobile applications continues to grow, overtaking desktop Internet functions, the focus of manufacturers focused on providing users the ability to interact more comfortable with a wide variety of existing applications. On this basis it is likely that the form factor of the smartphone will continue to evolve to meet those needs, and we will see a big screen, various types of keyboards and ergonomic features, compatibility with audiovisual devices and high levels of sensitivity sensor screens.

Devices with large screen provide greater engagement

One of the biggest problems of traditional smartphone was how to fit a large amount of information on a small screen. In the end, it turned out that the larger screen devices has increased the total time we spend 34% of the applications. In particular this applies to categories such as music, games and photography. Interaction with such applications is the need for large screens and, of course, manufacturers have responded to it.

How will this affect us?

Applications - this is the future. They are the main tool through which users perform complex tasks on a mobile device. They also form the way in which we interact with desktop websites and influence their design. The dominance of the application of all the functions of smartphones has led to an increase in screen size and, as smartphones get larger, statistics show decline in the proportion of tablets. The consumer wants to have a single device for all tasks, but whether PHABLET will become the market leader?

The recent iPhone release shows that users are already prepared for PHABLET world. iPhone 6 and iPhone 6 Plus are 17.5% and 37.5% larger screen (respectively) than its predecessor iPhone 5s. iPhone 6, iPhone 5s twice exceeded sales for the same time period last year. Even more telling is the time that the iPhone 6 Plus shows greater acceptance among users (data based on the duration of use and the number of sessions you run the application).

This is great news for application developers. However, they will have a lot of work. In particular, developers will have optimized interface for the larger screen, and marketers - change their strategies, finding new motivation for users to spend more time in your applications and run them more frequently.

Applications become more complex and solve more mundane tasks, which is a strong argument in favor of PHABLET larger screens, which have all chances to win the battle for supremacy among mobile devices.

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