How do you know that the store is really a profitable campaign

Check the product shelf life

Sometimes the stock for the store - a quick way to sell stale goods. Nothing wrong with that. On the contrary, you are buying more suitable to use the product at a good price, but the supermarket to avoid losses.

But there are factors that can drive savings to nothing:

1. Too much packaging. You just do not have time to eat or consume all the goods until it will not go bad.
2. Until the end of shelf life left little time. If it expires tomorrow, you can not have time to use the product.
3. Incorrect storage conditions. Shelf life is determined from the calculation of the optimum temperature, humidity and lighting. If the conditions are not complied with, the goods may deteriorate before the expiration date.

Therefore, estimate, if you have time to use up the product, and be prepared for unpleasant surprises. Damaged goods, you can return.

With the result that: if the product is all right, and you have time to eat or spend up to the expiration date, the action itemaboutyaschaya.

To adequately assess their own strength

clothing and footwear shops have long used the campaign "three for the price of two." But over the years the numbers are increasing in the ad, and we can find offers "six things at the price of three."

At first glance, the action seems to be beneficial. And it will be such, if you are enthusiastic about the shop will pick up the range and is easy to imagine six ideal things about the same cost. Otherwise not be able to save.

A typical story: you have found the perfect t-shirt and pants, and more to you, in general, nothing really did not like. But the action did not give a reason to leave the store, and you cut circles on a trading hall in search of something more to "finish off" the number of goods to discount. As a result, you buy your favorite items at full price, and in the gift of the shares get something that would otherwise not paying attention.

Not too much you spend, but wardrobe scored useless things - not so profitable to work out.

With the idea of ​​buying products, "three for the price of two" rests primarily to the expiration date. You have time to eat or spend - excellent. If not, the benefits doubtful. For example, buy two fresh yogurt the price of one - a good idea. But to buy five packs of baking soda for the price of three, if you use it only for a batch of pancakes on Shrove Tuesday - already questionable.

With the result that: if each purchase is necessary, important and dear to his heart, the action itemaboutyaschaya. In addition, it is possible to do this if you team up with someone strikes and six (or as is necessary under the terms of the action) things in a check for two or three people, and the wasting divide.

Check the cost of analogues

This method does not work with the clothes or when you need a specific product, a specific firm. But it is suitable for situations when you are only interested in the characteristics of the goods.

Let's say on the stand should the bank canned value of 100 rubles to 10% discountAnd next - the same quality, but for 85 rubles. Buy a second will be profitable even without any discounts. The more expensive the product, so, consequently, more profitable to check analogues.

With the result that: If the analogy is not cheaper, the action itemaboutyaschaya.

Check the price before discount

It happens that stores create an illusion of discounts to spur buying interest, and in parallel to make them a little more. Today the product is sold at a discount of 50% for $ 100, and still it was worth 200 yesterday. There is only a nuance: the day before he, without any discounts would cost the 70 rubles.

In the online store price change can be tracked using special extensions. The offline locations to make it more complicated: why would you go every day in the same store to track the dynamics of prices.

Sometimes it is not necessary to dig deep - enough to hook a nail sticker with the new price on the label and see the old.

If it is a more or less large store clothes or shoes, come to the aid is the same online. Go to the website and check the price. Look for the article on a particular product reviews on other sites - there is often written that bought and for how much.

Electronics, cosmetics and other products use the price aggregators like "Yandex. Market», Sravni.com, Price.ru. Since food is even easier: install the application "Edadil". It will tell you whether the price you are offered is favorable and in which stores the goods more cheaply.

With the result that: if earlier the price was higher, not only yesterday, but in general, the action itemaboutyaschaya.

Carefully read the information on the price list

It often happens that the value indicated on the price list in large letters, designed at all. To do this, you need to comply with additional conditions: to have a store card, take the related products. And the price for the average buyer's written in a corner of the price tag small print and can be alarmingly high.

For example, an electronics store luring buyers low price of the new smartphone. But it turns out that it works, if you buy a headset that will cost 90% of the discount amount. For those who need headphones, cost-effective campaign. The rest is, or will have to pay full price, or buy unnecessary headphones and save as a result of a small amount.

With the result that: if you have a store card or you need related products, promotion itemaboutyaschaya.

Consider the cost per gram and kilogram

By default, it seems that the more packaging, more profitable to buy the product. But sometimes it turns out, without any shares that it does not.

Let's say you have come to the cosmetics store to buy cream. It is available in jars of 15, 30 and 50 ml. Bank 30 is 1241 ml Ruble, 50 ml - 2 100 rubles, while the jar in 15 ml off, and it will cost 600 rubles.

We recalculate all in grams:

• Cost of 1 g of the bank 15 ml = 600 ÷ 15 = 40 rubles.
• Cost of 1 g of the bank 30 ml = 1241 ÷ 30 = 41.3 rubles.
• Cost of 1 g of the bank 50 ml = 2100 ÷ 50 = 42 rubles.

It is obvious that from the submitted cheaper. In addition, there is also a hidden intangible benefits: the smaller the jar, the more hygienic. So ends means faster and less time in the bacteria to multiply.

With the result that: Action itemaboutyaschaya if one gram or kilogram of the product is cheaper than other packaging volumes.