3 factors that will make you believe anything

There is a term "convincing" in practical psychology - something that makes us believe in anything. If you know what makes you believe you not only will save yourself from unnecessary expenses, but also learn to see when other people try to manipulate you. There are three kinds convincing:

• intensity;
• the number of times;
• duration.

Intensity

Intensity - is how strong the emotion you felt when you first heard or saw the object or phenomenon.

Remember sigh Carrie Bradshaw from "Sex and the City" when looking at the super-stylish sandals in the window: "Hello, miracle!"? She says with a gasp exciting and truly say in what is now her life without these sandals is empty and meaningless.

But the intensity of the work, not only when you have something to admire or acutely interested. The same convincing works even when there is something you badly scared or angry. Since forming all phobias and fears.

For example, in the child once He was attacked by a dog, Barked or even bitten. He was frightened and made a generalization, "I'm afraid of dogs." That is, the person appeared belief did not exist before. And now he will have to work hard to change that.

This convincing there is a curious variation. Positive feedback from the person to whom we admire, respect, or that some perceive as a parent figure may make us a strong sense of confidence. Hence, all the endless advertising involving media personalities and actors. So advertisers are tying our attitude - the admiration of the character - to the subject, which he advertises.

Convincing also works when you believe the words of a man who is considered an expert in the business. And if he is also a leading data and research results, for some people it becomes a powerful argument in favor of the adoption of a decision.

When you know the person well, you trust him, find congenial, and then his mind becomes a strong incentive for your choice.

This is based on the effect of word of mouth, under which sometimes tries to mimic ads: "It is advised to your friends!" "Close not bad advice!" And the like advertising slogans.

To sum up, the intensity is triggered when a person in contact with the new information, the subject or by another person, a strong sense of excitement, joy, interest, respect, trust, fear, or anger. This feeling is tolerated and is associated with the information object or person, and eventually affects the decision-making process.

Number of times

Repetition - the mother of learning. This type of convincing triggered when you see or hear information repeatedly. According to this principle works infobiznesmenov advertising. They use seven touches rule that needs to be done before a person believes, what he really needs to buy the advertised product.

That's why you come across advertisements on the streets and their multiple screens. After all, our brains often perceive new information is not the first time. There is a well-known formula by which any new idea goes through three stages of perception:

1. "What nonsense!"
2. "This is something there ..."
3. "Well, who does not know it!"

The whole educational process is built around a number of repetitions. However, if that is the only convincing in the socialization and education of the younger generation, from parents can often hear: "I told you a thousand times (and) ..."

When you hear from a parent, teacher or your partner this phrase, it's time to think about how effective is this method of persuasion for you personally.

It is interesting that different people need different amounts of reps to believe and decide. Someone only one (often in conjunction with the intensity). For example, a man once tried start business, Obzhogsya and realized that it was not his.

Someone repetition of acts - 3-4 times or more. Do you want to determine the number of repetitions is your persuasive? Ask someone from relatives to pay attention to how many arguments you bring in the discussion of important topics for you. Accordingly, you can see how many repetitions is sufficient for your partner, if you take a look at his argument type.

duration

Duration though last on this list, but not the last in importance. It clearly manifests itself in relationships and learning. Here are specific examples: "We have been friends since high school," "I'm working on this issue for over 10 years."

For many people, it is a powerful factor in the length argument to believe and decide.

In favor of this theory convincing work 10,000 hours. Engaging in certain activities more than 10 000 hours, a person reaches a sufficient level of skill and craftsmanship. And saying "Together we ate more than one peck of salt" allows you to extend this principle in the area of ​​human relations.

There is an interesting observation that people Generation X is a sufficient period of occupation specific activity on five or more years. Whereas generation Y enough two-three years. You can discuss the topic of what is right, but you can just take this fact into account and to use it when you're trying to convince a man of anything.

The power of the media and television

two additional types of convincing can be identified:

1. Faith in the written word.
2. The influence of the blue screen.

If you hear from a man inspired speech about the dangers of a particular product or a miracle diet, which is accompanied by emotional state argument, "I read it myself!" or "I saw with my own eyes on television, on the Internet", then you are faced with it them.

To argue in this case is not only useless, but often dangerous for future relations.

Best of all, listened to fiery speech convert adept, set a couple of clarifying questions and end the conversation with the words: "Hmm, interesting look, I heard (a) a different point of view... "It is important not to try to challenge a person's beliefs, and bring additional data from alternative sources.

Knowing their convincing, you can use them to adjust themselves to perform important for you to work or, conversely, to dissuade doing something unimportant.