What can we learn from the world of fashion

Johanna Blakley studies the influence of the media and entertainment industries in our world. And in his speech at the TED she talks about what businesses can learn from the world of fashion.

In this world, it is permitted to copy everything. You can get any thing from any era and copy it. You can completely copy another model designer. You can copy everything except the logo of the brand! This freedom was because once the court wanted to avoid a situation where a group of preferred designers owns the rights to the sleeves, cuffs and other items of clothing, and all the rest have to buy every time they patent. Because clothing is considered to be the subject of too practical to require copyright protection. And despite the total up, the industry is thriving and no one suffers from losses. In this case, each product is its customer and connoisseur.

Although this performance in 2010, the subject is now more than can not be relevant. Especially if we recall the recent judgments of Apple and Samsung.