The project "is naive? Very "- the art of special people

There are people who will always be a little child. These are people with severe intellectual disorders. Usually, they can only rely on his loving parents, but they do not last forever. The state can offer as support to such people only neuropsychiatric boarding.

But special people too can and want to work. There are training centers where they have the opportunity to get a diploma, but even in this case, to find a job difficult, almost impossible.

The project "is naive? Very "appeared precisely in order to help people with disabilities realize their creative potential and to earn.

"It would be naive? Very "- a successful example of how social enterprise can operate in Russia.

What is social entrepreneurship

Unlike conventional business, social entrepreneurs are trying not only to open commercially profitable company with high profits, but also to solve acute social problems, bring to society favor.

In this endeavor there is no protection of patrons and sponsors, government support and funding from foundations. Users that open social business, trying to bring the matter to self-sufficiency, that it worked only at the expense of funds received from operating activities.

What is a project of "naive? Highly"

The idea came to the actress Nelly Uvarova after visiting fairs creative workshops college number 21, where learning to people with disabilities. Together with her friend Helen Vakhrusheva they decided to help artists and draft a business plan. So in 2010 there was an online store where you can buy souvenir products: mugs, t-shirts, plates.

The purpose of the project - draw attention to the work of specific artists and to do everything necessary to ensure that they were able to do in the best possible conditions.

Nelly Uvarova, actress and initiator of the project "It would be naive? Highly"

By 2014, the project came to self-sufficiency and an opportunity to open their own workshops, where children learn and work: ceramic, textile, printing and carpentry. This is an important event for the project: began working model of employment.

Today, the work of artists can be bought not only on the Internet. In 2015, opened its first store "is naive? Very "in Artplay design center. And this is only the beginning: now the guys are looking for new ways to distribute products and the opening of retail stores.

How to support the project

The mission is "naive? Very "- the art of making people with disabilities understandable and relevant. Therefore, if you want to contribute to the solution of social problems and support this wonderful initiative, you can order an author's work or to acquire replicable products.

Author's works exist in a single copy, they are made more slowly than replicated, and are more expensive. But as a result you get a unique piece.

Replicated products - souvenirs with this author's drawings. Today you can buy mugs, plates, magnets, svitshoty, T-shirts, pillows, books, calendars, posters, paintings. All this with the incredibly cute pictures and amusing signatures. Here's what you need to do:

• go to the website;
• choose their favorite products;
• place your order and wait for delivery.

If you do not want to wait and you live in Moscow, you can visit the store in Artplay design center at this address: Art. m. "Kursk", ul. Lower Syromyatnicheskaya, d. 10, p. 7, first floor.

The case, which involved artists and authors of the project "It would be naive? Very "worthy of respect. We hope that social entrepreneurship will soon become commonplace. Let us together make the world a better and support the project.