Leonid Feigin and infantilism as a lifestyle

In his speech at the TED Leonid Feigin, the director of "Direct Design", the author of the course "Visual Communication" British School of Design, talks about the game and the state of immaturity as a modern style of life and the modern design.

If we can not have a child, even in 45 years, we stop learning and stop losing in modern information frenzied race. And if earlier a person growing up playing by the same rules, in which his father lived, but now the rules change every few years.

To whom we are more inclined to trust? And who is easier to sell a product - weary adult or gay child? Child trusting, easily carried away and not think about the future. Child much easier to persuade a major purchase on credit. Even if the child Forty-something and he is 5 days a week, goes to work in the office. Interesting vision and an interesting parallel between adults and children.

And here is a video about this site for adults from McDonald's in Melbourne. Unfortunately, vertical. But to see it still stands.

And it is advertising the same site. Judging by the first video they did not miss and, finally, give adults an opportunity to at least during dinner to stay children;)