"Why stare at the smartphone is not a shame." version advertiser

The site is about Cossa advertisement published an interesting view of the representative of the Russian advertising business Artyom Gordin, who works in the Armenian Grape. Lawyer permanent connection to human smartphone so interesting all filed, that give everything without changes and comments in your court.

On this subject, there are a million jokes, special anti-play and smartphones invention, new rules of etiquette and curses to those who do not comply. Therefore I'd like to stand up for those who are "stupid staring into your iPhone" and explain why they do everything right.

1. eradicating ignorance

The best thing that happened to mankind since the advent of the Internet - any information became available. You never know what allegations arise in the course of conversation: "song Only You sang Elvis Presley's" - no, my friend, never sang, she recorded The Platters in 1954, and then perepeval Ringo Starr. "Antibiotics need to treat viral infection" - I'm sorry, Grandma, antibiotics are only effective against bacteria, antiviral drugs - is another.

Every time when you check dubious assertion in google (just do not believe the first link!), The world becomes a little better and wiser.

2. co-creation

You come to a rock concert, standing, waiting for exit favorite musician. Here is a group appears on the scene, and everyone in the room as the one immediately took out his phone and start making videos and photos. "Fools," said the neo-Luddite "instead of having to look through the eyes, they are buried in their small screen». But this is not the case. See - nice, but not enough for a modern man. We - the generation of "curators", we want to be co-authors of the content. Previously, concert films made outstanding directors, now everyone can create their interpretation of the living performances of your favorite band, fix its angle of view, choose their favorite songs, make their frames. In a world where, in any case, all someone has removed (and most likely better than you), it becomes important than the quality of a photo or video, and the fact that it is yours and not someone else. You are actually creating a new work of art by the artist passing through the prism of his personal perception, even if you do not apply any filters or editing.

3. artificial memory

At the same concert videos and photos there is a second important role. Even the most stupid "selfie" in crowd, is the guitarist blurred profile on the scene years later may cause a wave of memories make you relive all the sensations of the moment. A thousand times, when you return to the photograph and remember my feelings from that night, summer, age, can be much more expensive than the five seconds of a live performance, you "missed" to your telephone hands.

The same is true for the photos of trips and generally well explains why looking at the world through the camera's screen is not so bad: we have so a lot of information every day, that everything that we do not fix, like sand through the fingers can escape from our memory, leaving only vague spots. And just 5 seconds of the video, a fuzzy frame, can help remove from the depths of the brain all the details of the past.

4. A higher level of public discourse

Going back to using your smartphone in the company of friends or acquaintances, can lead another rationalist argument: any discussion about Evromaydane even though about the films of Bergman, at least on the Higgs boson, it becomes much more meaningful, informative and valuable if all participants in the discussion underpin their views and memories quotes, facts and figures taken from the audited Internet sources.

5. Enhanced communication

It does not matter that you discuss with your friends - Global problems or questions of literature, colleagues wedding or divorce classmate smartphone helps you get a better idea of ​​the reality. You can chat live with your friends, and using the phone to get new information from those who are not there ( "I Anka has just about everything you said. Seriously??? "), to clarify the details or share the news at the very moment when he heard them (" Hi. And Nick's true, then? ").

Smartphone gives you the option to connect to communicate different people (and just as easy to turn them off!), Getting information from different sources. Check (and dissolve) the rumors easier to collect interesting facts, scheming fun.

6. Filling awkward pauses

If smartphones were not needed for communication, geeks have come up with them at least in order to make it what to do eyes and hands, when it is unclear what to say or how to react to only what is said interlocutor.

Or, say, at a party - is worth a few people talking, you're trying to start a conversation and find yourself ignored, or worse, on your thoughts dismiss. What can save your face, except phone and extract concentrated pokes his fingers into a touchscreen? "Do not hurt something and I had to, I've got a more interesting conversation going."

7. Saving valuable tips

Let us return to the conversation with nice people. Your friend excitedly tells them read over the weekend series, and friend - about the young Norwegian designers, with whom she has ordered on the Internet for four kilos of clothes. What will you do with this knowledge? Correctly written in your electronic notebook, Evernote, Reminders, or somewhere else. After all, if it's a book - it can immediately add to-read on Goodreads, if the film is in the list to view on IMDB, and so on. You do not have to keep all the titles and names in the memory before the call is finished, remove the phone and write down (or maybe and make the online store) right now!

8. effective planning

Another good reason to sink into the phone, even when surrounded by other people - rerouting the next meeting, calendar control, check the list of cases, yes, you are distracted from the dialogue, but you do so in order not to be late for the next appointment or forget someone something to report. The two people should be treated with understanding.

9. Control over food

No, I'm not talking about photography for Instagram - it is indecent, even in the smartphone-friendly company. And that's what friends and acquaintances are required to forgive you, because it is at the table if you fix the composition of their diet: calories, types of meat, vegetables - yet there is no device or application that would quickly determine what you eat, so wishing to keep track of calories, sugar, proteins and other really important components of a healthy lifestyle should get their devices and drive to the name dishes. Surrounding owe their only support.

10. multitasking

Finally, Finally, since, using the smartphone with any of the above-stated objectives, we continue to try to follow a conversation, and sometimes do, and another two business, we develop our ability to perform multiple tasks at the same time, train your brain and improve cognitive and sensory abilities, and thus - become it's better.

Well, we believe? :)