8 business concepts from the '90s, that there is the place

Piracy and fakes

Heavy was the share of domestic film and music lover in the 1990s. Internet was not, and had a favorite song to record directly from the radio, and film or TV show - from TV on VHS tape. Another option - to go to the market for this cultural food.

Almost every local market has at least one point of trade of audio and video tapes, and then the CD-disks. Naturally, no license: while nobody thought about rights holders and intellectual property. If you're over 30, you may remember this: disc with a cover of an album, track listing from the second and third price tag. What is written on the media, you can learn only by experience.

And the most fashionable in the area was becoming uneasy. Stores the mass market has not yet invented, and his clothes in department stores looked so sad, as though regretting that lived up to these days dashing. Fortunately, the markets are always delighted with their, as we would say now, the capsule collection.

Remember Iike tracksuits, sneakers and bags Abibas supposedly premium brands? Meet created with their help it was possible to dress not only in the rural discos. So dressed many Russians, and not because they wanted to look expensive and rich: just so was a range of markets. Although it is not necessary to strain your memory: all this is still sold, but brand names are now written on the labels without errors, and in the line "palonyh 'jeans looks smoother.

protection racket

"Throw" partner and "squeeze out" business - these concepts we remember from the 90s. Penetration of crime was so ambitious that the "old chap" regularly parodied in the humorous television programs, and about the roof composed jokes in Russian business:

Our company will provide all that is necessary for your business:
German technology, Italian equipment, Moscow roof.

"Real boys' could hardly be considered a pleasant business partners, but all was not so grim. Businessmen always had hope that one day competing groups will gather on the arrow and do not come to consensus (for this you should at least know the meaning of the word), in the harsh battle to rid the world of their presence.

Maximum caution

When a businessman 90s came to success, he acquires shkafoobraznym bodyguard, or even two. Personal weapons he could come even earlier - the time was such.

Cautious businessman was careful in everything. His office had no blind spots: camcorder controlled all premises, including the toilets. Today, the installation of cameras at the rate of one piece per square meter - is it that the way to diversify time guard and divert it from the crossword.

By the way, forcing potential employees to pass a polygraph test is also not worth it. It is illegal: such checks can only be voluntary.

"Unobtrusive" service

This awkward situation when you come in an expensive store, and you graciously estimate, because not enough of the premium look. Or when you meet a relation of "you have a lot, and I'm alone" in a grocery store or clinic.

Leisurely waiters are not interested to make sure that you have enjoyed in the restaurant. Hamovatye taxi drivers believe that smoking while driving, spitting out the window to include a maximum of songs about difficult fate of the prisoners, and condescending to communicate with the passenger - normally. And who does not like it, let them go on foot.

Previously, rudeness, because the choice was especially had to suffer not from what: the aggregators have not come up with a taxi, and a grocery store with the right assortment could be the one on the neighborhood. But some businessmen somehow still naively believe that the customer is not going anywhere. In a world where services are not tired to fight for purses and hearts of consumers, these companies are doomed to extinction. Not that this is regrettable.

Show off

Raspberry jacket and chain thick as a finger, watches Rolex (often fake) - the classic image of the new Russian, spelled out in the folk art of the time. This anecdote is just the essence of being a stereotypical businessman 90s belonged to his outfit:

There are two new Russian in London. One friend says:

- Here, look, tie bought for 1 500 bucks!

And he to him:

- Well, you screwed up: there are around the corner are the same for 2000!

In fact, of course, largely a cliché: entrepreneurs became very different people, some of them came into the business of science and certainly not consistent with this image. But there were also those who love to splurge. Such people Ponte tried to fill not only their appearance. It also added three sexy secretaries instead of one - competent, gold in the interior of the office and at home, and a passion for indecently expensive things.

We can not say that these "glorious" tradition of parading a rich life of the past. For someone selling the same gold toilets and smartphones, inlaid with diamonds? In the 1990s, the luxury one could capture the imagination of other entrepreneurs and even inspire them with respect. But today, like everyday objects and can scare away business partners.

Zapadopoklonnichestvo

"Quality - only in the West, well, a bit in Japan, while domestic nobody wants. Anyway, Russian - synonymous with poor quality, made of sticks and know what to do. "

So we reasoned in the 90s, and to what extent it was true: the Russian goods were often uncompetitive. Today it is not so, but in some places the worship of the West out of habit is so strong that in Russia there are brands with a "Western" names and fictional stories. And for good reason: if the product is disappointing, his fake biography only reinforces negative.

Advanced business caught the trend and rely on the domestic product, highlighting its Russian origin. Moreover, these products are slowly but surely conquering the world: you can find, for example, the Russian cosmetics in a number of countries. In our cities there are increasing coffee shops and restaurants with a deliberate Russian names.

Marketing on the brink of a foul

It is now in our every former factory trendy loft with an advertising agency network, and in severe 90 creative entrepreneurs themselves as best they could. They could not very nice and interesting. For example, they believed that the chainsaw is best to advertise by means of half-dressed women. And winter tires, too. And another dozen things. It seemed that there is no such product category on advertising that can not be put nudes.

In the pre-digital era one of the main advertising media were banners and signs. Ordinary motorist for a half-hour journey from home to work could see a dozen seductive images beauties, which, alas, we were offered a very prosaic things: make a suspended ceiling, or buy a garden tool.

In the 90 domestic advertising business in its infancy, brands and creators have tried different approaches, and the unpretentious and vulgarity can understand and forgive. Today in our active vocabulary includes the word "feminism" and "objectification". Now the audience has the opportunity to express their dissatisfaction on brand pages on social networks. With such input such advertising, and in general any creative affecting anyone's feelings - suicide.

Financial illiteracy and neglect law

Russia's leading banks have already worked in the 90s, but a small business on average did not really want to trust their money to strangers. This conservatism manifested in everything: the coming-flow recorded in tetradochku, even when already existed program accounting and checks are strung on a stick that looked like a giant plain button.

And yet some entrepreneurs eagerly sought ways to avoid paying taxes, as sincerely puzzled: "Why do I have something must state? I'm better himself, and no one helps me. " It is easy to guess that the workers in these businessmen were employed not quite official.

You can forgive all these nice (actually not) features of entrepreneurs' 90s, who did not have the same access to information as it is now, but there were fears and prejudices. In their world, there was no online banks and the possibility of doing business on the simplified taxation system. But the store only accepts payment in cash, in 2019 - it's weird.

Entrepreneurship is rapidly changing field, and focus on the outdated business models - destructive path for your business. On the market only foothold who fits the times. Look closely at your business: Do not you have stayed faithful to the traditions of some of the 1990's?