So which brand really loves Layfhaker?

Yesterday I got the idea to write a message to all our readers on the simple, seemingly question - "Love and dislike of the authors to a particular brand."

We have no preference for brands (except for our brand "Layfhaker"). It is said that some authors Layfhakera fanateyut from Google, and some - from Apple. But it is not love. People who say that they love Apple or Yandex, go read the Wikipedia article about necrophilia. The brand can not be loved as to love an inanimate phenomenon - so just be eccentric, and the feeling is not mutual - brand does not love you. He loves only one thing - to make you money. This is his only purpose in the modern paradigm of the world - an industrial and post-industrial society. It should be clear that the shareholders of the brand like you do not care about it or not, you like it or not employees, trying for you or not - if the quotations on the NASDAQ positive trend, so all brand makes correctly.

CEO of the scene for us!

Also, leave your hallucinations on Steve Jobs loved you. Or Mark Zuckerberg likes to developers leaving the scene f8. Each entrance to the stage is only and only for the shareholders. And the essence of it is this: "Hey, I'm CEO of, and I am alive and fresh! See our stock after my premiere rise again! "So yesterday happened to by Yandex, for example. Arkady Volozh introduced browser - Yandex shares went up. And love has nothing to do with it, it's just math.

As for Jobs on the stage it was only because of the love of self and only because of the love for the nature of shares, which rose as soon as he stepped on the stage.

Businesses only need your attention

Try to perceive all new services about which you read here, in terms of the flow of their own attention. Chrome - the fastest browser? Yes, but this is only because it is only with seamless content consumption experience you forget how much attention and give Google data. A new and very convenient service to work with all the "cloud drive" and even free for you? It is only that you are not strained for money and bring your friends - as soon as your total attention will be enough, you begin to monetize. This is the only goal, not the salvation of the world. Because your account requires speed and simplicity of the interface and produces new innovative interface solutions. Almost seamless transition of the interface and back-end speed close to the rial-time cost a lot of money. And money is only for those children who are making money. It's so easy! How can we forget about it all the time and argue about brands such as Microsoft, we evangelicals to salary?

Google, Apple, Yandex, Facebook, Twitter - all of them can love, if you want (but do not), but we must remember, that you give them the most valuable - your attention, which they turn into money for its shareholders and investors. They just Converters "WARNING → MONEY".

"Domestic developers have made Yandex. Browser, to save us from Google »

Food company makes the browser (this is not specifically about Yandex. Browser, it's about this niche of products in general) is not to give you the most convenient solution, or from someone you have saved in the name of love for you. Not! Google started its Chrome just because the search giant bureaucratic bodaniya bored with the then leaders for their defaulted. They set up their browser to be the sole managers of their "credit default" on the mass market. Now they do not have anybody to negotiate for your attention. The same with the mobile part of Chrome. Opera makes its browser, not because they want to get you online quickly loaded with wretched fichefona, and only their main goal - to sell the search box to those who pay. In general, it specifically for you they do not care, they do not spit on Google and Yandex - this is their real customers, not you. But we are so constituted that we can choose, and because they are forced to do the best in the niche product to lead us to our true customers.

Look at the degradation in recent years, IE and you will understand how to actually ordinary company is thinking about you.

"Well, someone loves brands sincere?"

Yes, there are such people. Brand genuinely love his employees, who are given a luxurious office, cookies, interesting job and a salary. Another brand like advertising agencies that are busy pumping your attention from places previously inaccessible brand. For example, advertising agencies can siphon your attention to radio and TV to the Internet - for this they are paid generously brands, and those that love them. Sincerely, sincerely. Believe me, I've checked - very pure virgin feeling.

And like brand evangelists on the payroll. Funny and cool guys from tusovochki that a wrapper for a cynical business, which is any brand.

You do not have to love a brand, you have to love yourself and your time. Love the above people is more than enough for the brand.

the end

Returning to the subject of the article would like to once again remind you that we are the authors of the popular blog, not like brands because try to look at what was going on. We like how to keep up the momentum Google for so many years, but when we see Google+ stuffed with almost only men and Google employees, we feel sad. We love Facebook and VKontakte, which changed the paradigm of the Web is almost completely and generously give us your traffic, but when we think about how to extend the life of modern young people there, we sad. We love Apple for quality iron and daring pirate, but the new card which issued the authorization to iPad Converters value with cheap Chinese smartphone sorrowful. Finally, we like to Yandex for the recklessness of his struggle for the best in the region, geo-products and a national character, but the third attempt repackage the same Chrome, decline in the quality of new services and the lack of pedestrian navigation is very sadden us - dedicated users.

We remember and we ask you to remember only one thing - companies want us to look at them as the company coolest guys, forgiving flaws in their products. We will try not to do it. Because we give them in exchange for the products that they need and that we have only one in every moment - our attention is our only life. This is not the equivalent exchange, and our love for them then to nothing at all!